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MARKETING

Description

CONCEPTOS PRINCIPALES DEL MARKETING
Cesar Pasaje
Mind Map by Cesar Pasaje, updated more than 1 year ago
Cesar Pasaje
Created by Cesar Pasaje over 9 years ago
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Resource summary

MARKETING
  1. PRICE
    1. PENETRATION
      1. LEADER PRINCE
        1. BUNDLING
          1. SPECIALTY PRODUCTS
            1. CONVENINCE PRODUCTS
              1. UNSOUGHT PRODUCT
                1. SHOPING PRODUCTS
          2. PRODUCT
            1. TANGIBLE
              1. CUSTOMER SATISFACTION
              2. INTANGIBLE
              3. PLACE
                1. WHOLESALERS
                  1. MANOFACTURER
                    1. CONSUMERS
                  2. RETAILS
                    1. MANOFACTURER
                      1. RETAIL
                        1. CONSUMERS
                  3. PROMOTION
                    1. ATENTION
                      1. INTEREST
                        1. DESIRE
                          1. ACTION
                      2. PROSPECTING
                        1. APPROACHING COSTOMER
                          1. SALES PRESENTATION
                            1. HANDLING OBJETIONS
                              1. CLOSING THE SALE
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