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27952928
Fundamentos de mercado
Description
mapa mental
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spt987paniagua@hotmail.com
Mind Map by
simon paniagua
, updated more than 1 year ago
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Created by
simon paniagua
over 3 years ago
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Resource summary
Fundamentos de mercado
segmentación
Factores
cultura, subcultura, clase social
grupo de referencia, familia, redes y estatus
edad y fase de ciclo de vida, ocupación, circunstacias economicas, estilo de vida, personalidad y ante consepto
motivación, percepción, aprendizaje, creencias y actitudes
estrategias
cultura, subcultura, clase social
grupos de referencia, familia, roles y estatus
edad y siclo de vida, ocupación, circunstancias económicas, estilo de vida, personalidad y autoconcecto
otivacion, persecucion, aprendizaje, creencias y actitudes
fidelizaciómarn
marqueting
posicionamiento-marca
cartera eliminación de productos
marketing directo
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