International marketing

Process
1. Investigation
  1. Markets
    1. Competition
      1. Environment
        Behavior of consumer
2. Designing strategies
  1. Segmentation
    1. Positioning
      1. Marketing
        Product
        Price
        Square
        Promotion
3. Implementation
  1. Operation
Phases
1. Analysis of the situation
  1. Determination of objectives
    1. Development and selection of strategies
      1. Action plan
        Elaboration of budget
        Control methods
Concept
1. Process of planning and execution of a product or service, price, promotion and distribution, goods and services to create exchanges that satisfy objectives individual and organizational.
Entering international markets
1. A mode of entry into an international market is the channel which your organization employs to gain entry to a new international market
International economic institutions
1. Restrict barriers to international trade
  1. Set a framework for trade policies
    1. The international monetary fund
      1. Guarantee financial stability
        The world bank
        Develop financial systems
        International trade organization
        work towards the liberalization of international trade
2. The World Trade organization

Resource summary

	Created by Jessica Ramirez over 9 years ago