3211235
Description
Mind Map by Ernesto Gtz., updated more than 1 year ago
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Created by Ernesto Gtz.
over 9 years ago
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Strategic Planning
for competitive
Advantage
- Process of creating and maintaining a fit between
the organization's objetives and resources and the
evolving market opportunities
- Strategic Business Units, when big companies
manage a number of very different businesses
- Strategic
Alternatives
- Ansoff Matrix
- Market Penetration
- Market Development
- Product Development
- Diverstification
- Market Penetration
- Stars and Cash
cows
- Problem Children and
Dogs
- Stars and Cash
cows
- Invest / Grow
- Harvest / Divest
- Invest / Grow
- Ansoff Matrix
- Marketing Planning: Involves
desgining activites relating to
marketing obejtives
- Product
- Distribution
- Promotion
- Price
- Product
- A firm's mission statement defines its business
mission profoundly , is based on a a careful analysis
of benefits
- A marketing ovjetive is a statement of
wha is to be accomplished through
marketing activities
- A marketing ovjetive is a statement of
wha is to be accomplished through
marketing activities
- Markets should understand the evroment by
doing a SWOT anayilis
- SWOT : Strengths, Weaknesses, Opportunites and
Threats
- SWOT : Strengths, Weaknesses, Opportunites and
Threats
- Competitive Advantage
- Cost Competitive Advantage
- Product / Service Competitive Advantage
- Niche Competitive Advantage
- Build Sustainable Competitive Advantage
- Cost Competitive Advantage
- Follow up the Marketing Plan
- Implementation
- Evaluation and Control
- Postaudit Tasks
- Implementation
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