STRATEGY

great work of organization
no
1. plan or program
Coherence and directions
1. Actions and decisions
  1. strategy as a coordinating device
    1. as target
2. a pattern
Success
1. Ability to respond to events
  1. flexibility and clarity
  2. Lady Gaga
    1. setbacks
  3. Queen Elizabeth II
    1. difficulties and tragedies
succesful strategy
1. clear
2. consistent
3. long term goals
4. understand competitive environment
5. appraisal of resources
The firm
1. Goal and values
2. Resources and capabilities
3. Structure and systems
Industry environment
1. Competitors
2. Customers
3. Suppliers
Strategy fit
1. internal consistency
  1. elements of a firm's strategy
2. contingency theory
  1. no single best way of managing
Greek
1. strategia
  1. generalship
means to achieve objectives
1. assist affective management of organizations
decision making
1. heuristic
2. different individuals to be pooled
3. analytic tools
where we find it?
1. heads of managers
2. speeches & written documents
3. decisions
strategic choices
1. where to compete?
2. How to compete
business strategy
1. How the firm competes with a particular industry
competing for today & for tomorrow

Resource summary

	Created by dulcearely.93 over 9 years ago