Understanding Color The Color
Wheel You’ve likely seen it in a
school art class, or at least are
familiar with its stripped-down
form: the primary colors of red,
yellow, and blue. We’ll be dealing
with the traditional color wheel
of 12 colors, often used by
painters and other artists. It’s an
easy visual way of
understanding colors’
relationships with each other.
THE COLOR WHEEL
n Canva, we have our own
version of the color wheel that
you can pick colors from. Any
color you choose will be
identified by a hexadecimal
value (or hex code), a six-digit
combination of numbers and/or
letters (often preceded by #)
used in many design programs
to identify specific colors when
designing for the web.
Color Terms
Hue: synonymous with “color”
or the name of a specific color;
traditionally refers to one of
the 12 colors on the color
wheel Shade: a hue darkened
with black Tone: a hue dulled
with gray Tint: a hue lightened
with white Saturation: refers
to the intensity or purity of a
color (the closer a hue
approaches to gray, the more
desaturated it is) Value: refers
to the lightness or darkness of
a color
Color Inspiration
In addition to the color
combinations found in the color
wheel, nature provides endless
inspiration for harmonious color
schemes. For 25 great palettes
pulled from nature photography
(as well as others inspired by
travel, food & drink, and
everyday items), check out
another of our Design School
articles, “100 Brilliant Color
Combinations: And How to
Apply Them to Your Designs.”
inspiration
The Psychology of
Color
Color is all around us. Whether we
realize it or not, it plays a big role in our
everyday lives. That orange or yellow
traffic sign you saw on the road today?
It caught your attention for a
reason.But not everyone thinks about
or experiences color in the same way.
The meaning and symbolism we
associate with different colors are
influenced a great deal by the cultural
and societal groups we identify with.
Let’s take a look at some common
meanings associated with basic colors
in Western culture:
• Blue: The color of the sea and sky,
blue often communicates peaceful,
clean qualities. As opposed to more
energetic, warmer coolers, blue is
seen as calming. In some contexts, it
can represent sadness or
depression.
BLUE
• Green: This is the color of nature,
plant life, and growth. As such, it
often communicates health,
freshness, or an “all-natural” quality.
Dark green can represent wealth (or
anything money-related) and stability.