In the same way, there are two types of sale in
the markets, judging by the volumes of
merchandise offered, and they are:
WHOLESALE: Wholesale or bulk sales, usually
at lower prices, so these types of sales are
used by other distributors to sell on a smaller
scale and add their profit to the new price
per unit.
THE RETAILER; Sale at retail or
for small quantities, usually
units, it is the opposite:
small-scale sales, usually
direct to the final consumer,
who consumes a unit or a
few.
Marketing
Given the importance of market study in the
contemporary world, a new branch of study and
theorizing has arisen, known as marketing, which
attempts to understand its evolution, internal logic,
and fundamental laws.
EXAMPLE: How big brands like Coca Cola and
Nike attract customers by carrying out
charitable or solidarity activities, since they
know that this gives them a very good image.
monopolies and oligopolies
forms of control and intervention in
the dynamics of the market
exercised by one or a group of
producers who intervene and
compete in it, to twist its laws for
their exclusive benefit.
EXAMPLE: Companies like bimbo, coca
cola, which have offices around the world
and own several brands.
market cycle of a product
Every product goes through a
production and consumption cycle
that consists of the following
stages:
EXAMPLE: * Extraction of raw material. * Product
manufacturing. * Distribution of the product to the
marketing chain. * Sale of the product and
subsequent purchase by the final consumer.
supply and demand in the market
Markets are governed by the law of supply
and demand, which has to do with the
amount of goods or services offered in an
area or a specific item.
EXAMPLE: * If there is little supply of a good or service,
that is, it is scarce, and there is a lot of demand for it,
prices will tend to rise, since merchants are guaranteed
the purchase. * If there is a lot of supply of a good or
service and a lot of demand for it, prices will tend to
stabilize.