Airbnb value chain map

Description

Mapa de la cadena de valor de Airbnb, creado como tarea del curso Marketing Estratégico.
Liliana Paola Martinez Morales
Mind Map by Liliana Paola Martinez Morales, updated more than 1 year ago More Less
MedSpock Med
Created by MedSpock Med over 5 years ago
Liliana Paola Martinez Morales
Copied by Liliana Paola Martinez Morales about 3 years ago
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Resource summary

Airbnb value chain map
  1. external logistics
    1. online platform
      1. innovative service
        1. use of social networks
          1. Greater adaptation for young people
            1. Greater adaptation for young people
            2. easy search system
              1. high information management
                1. critic system
                  1. greater security
              2. technology development
                1. market research
                  1. review of processes
                    1. best filters
                      1. search engines
                  2. marketing and sales
                    1. satisfies demands
                      1. hosts as guides
                        1. resource generation for hosts
                          1. accommodation for all tastes
                            1. typical places
                            2. different experiences
                              1. adventure search
                              2. genuine experiences
                                1. host like a local
                              3. cost-benefit
                                1. lower value compared to other hotels
                                  1. convenient locations
                                    1. high comfort
                                      1. greater flexibility than other hotels
                                        1. Schedule check-in
                                          1. Schedule check-out
                                            1. Services
                                          2. Host / tenant relationship
                                            1. lead generation
                                              1. treatment can be more cordial
                                                1. hosts as guides
                                                  1. feel like home"
                                              2. internal logistics
                                                1. registered tenants
                                                  1. registered hosts
                                                  2. operations
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