DIGITAL TRANSFORMATION: A
ROADMAP FOR BILLION-DOLLAR
ORGANIZATIONS
01 The Study
Successful DT comes not from creating a new organization,
but from reshaping the organization to take advantage of
valuable existing strategic assets in new ways.
2 Common pressures; different results
Common pressures to begin digital transformation
Customers
“People’s expectations have changed. They want to be more in charge.
They expect that we know them more...their online behavior is developing
expectations and behaviors that they apply in other contexts as well.”
Competitors
Employees
E.g.: Prohibited Ipads, used by 50% of employees
Different digital transformation speeds and different results
3 The shape of digital transformation
Transforming customer experience
Transforming operational processes
Transforming business models
Digital capabilities
4 Digital technology usage
5 Challenges on the road to transformation
Initiation challenges
Execution challenges
Governance challenges
6 How can you make your digital journey successful?
Envision the digital future for your firm
Invest in digital initiatives and skills
Lead the change from the top
7 What is digital transformation maturity?
The What and the How
Digital Maturity Matrix
How to assess your digital maturity
8 Conclusion
Opportunity exists for those willing to change their businesses
Digital processes and collaborative tools are necessary to obtain efficient integration
Employees and customers are starting to demand new ways of working.
Competitors and new entrants make digitally-enabled
practices, increasing the pressure for change
KEY STEPS
1. Envision the digital future for your firm.
Define valuable assets
Transform customer experience, internal
operations and business model
Make sure that units are working together in a more connected way
2. Invest in digital transformation initiatives
Analyze investments already made and their return
Prioritize by key investment areas according to the new vision
Reduce risk by experimentation and testing
Identify missing skills and make a strategy to hire, train or partner
3. Lead the change from the top
Communicate the vision, increase engagement and monitor
Create KPIs to monitor the progress up until strategic transformation goals
Create mechanism of adjustment
Digital transformation requires skills and influence that only
senior leaders possess. Create a transformative vision that is
clear and compelling to galvanize the organization. Mindfully
consider what parts of your company should move – and why,
and when – to make it implementable. Build digital maturity in
two dimensions to increase your chances of success. Then take
actions and monitor progress to turn your vision into reality.