1. Understanding
2. Selecting 3.
Information 4.
Defining
CATWOE:
Customer Actor
Transformation
Worldview Owner
Environment
Iranian MKT & Ads Industry
Exponencial increase in the market
Actors & process
depicts low
performanca and no
development
capability
Deploy Soft System Approach
Purpose/assignmento
Performance assesment
Process of decision making
Interrelated subsystems
Interaction w/periphery
Physical & human resources
Continuity