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35558248
estrategias de posicionamiento
Description
mapa mental
No tags specified
mapa mental marketin
contable
Mind Map by
LILIAN MICHEL GONZALEZ OVALLE
, updated more than 1 year ago
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Created by
LILIAN MICHEL GONZALEZ OVALLE
over 2 years ago
6
0
0
Resource summary
estrategias de posicionamiento
tipos
Atributo
beneficio
valor o precio
uso o aplicacion
competencia
usuario
como elegir la mejor estrategia
conocer el buyer
evaluar la situacion de la empresa
definir la ventaja competitiva
establecer las 4 p´s del marketing
producto
precio
punto de venta
promocion
desarrollar un reposicionamiento continuao
principales errores
sobreposicionamiento
subposicionamiento
posicionamiento dudoso
posicionamiento confuso
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