1.3 Organisational Objectives

Aims
1. Long term goals
  1. What it wants to achieve in the future
Vision
1. Long Term Aims and Highest aspirations of a business.
  1. What the company wants to be now and in the future
    1. Asirational and Inspirational
Objectives
1. SMART
  1. S
    1. Specific
      1. Clear and well defined
  2. M
    1. Measurable
      1. If it's achievable
  3. A
    1. Achievable
      1. Realistic
  4. R
    1. Relevant
      1. Need to have a use
  5. T
    1. Time-Specific
      1. Have a time frame
2. Can change because of
  1. Internal Environments
    1. Changes inside the business
    2. SWOT
  2. External Environments
    1. Changes outside the business
    2. PESTLE
3. Goals
  1. Medium to Short term goals (small steps to achieve the aims)
    1. Practical outcomes from the operation of a business
      1. Outcome which allows a business to achieve its aims.
4. Corporate
  1. Set by most senior managemnet, executives and directors for the company as a whole
5. Functional
  1. Departamental
    1. Medium to large size companies
      1. Organized in departments, with diferent specializations
Mission
1. Purpose and primary objectives
  1. Here and now
    1. Describes the core activities of a business
      1. Highly memorable and inspiring
Coporate Culture
1. Organisational or B. Culture
  1. Are values, attitudes and beliefs shared within an organization.
Strategies
1. B. have aims which they hope to achieve through objectives
  1. Business Plan of objectives
2. Used as:
  1. Corporate
    1. Main objectives of the whole business.
      1. Concerned with plans and policies; also B. size and range of necessary activities
  2. Strategic Direction
    1. Path a business follows to achieve its goals
  3. Strategic Gap
    1. What a business wants to achieve and its objectives
      1. Senior management, close gaps through different strategies or modify objectives
  4. B. Unit or Divisional Stategy
    1. Relates to objectives and plans for the whole company or corporation
      1. B. split in divisions; each have its own strategies
  5. Functional or Department Strategies
    1. B. divided in departments
      1. Specialized in different tasks
        Each should have a strategy
3. Strategy
  1. Long-term objectives and the plan for how they will be achieved
4. Tactics
  1. Short-term strategies to achieve limited objectives
Planning
1. SWOT
  1. Internal
    1. Strenghts
    2. Weaknesses
  2. External
    1. Opportunities
    2. Threats
2. Types of Objectives
  1. Strategic
    1. Long term
      1. Help the business achieve its aims.
  2. Tactical
    1. Short term
      1. Help achieve the strategic objectives
  3. Operational
    1. Very short term
      1. Cover the day-to-day running of the business
3. Corporate Plan
  1. identify risks and probabilities
  2. iIentify the path that needs to be taken
  3. Define their objectives
4. PESTLE
  1. Political
  2. Economic
  3. Social
  4. Technological
  5. Legal
  6. Environmental

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1.3 Organisational Objectives

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