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1_Plano de Aula

Description

Mapa Mental

Mind Map by Estéfani Coenga Maran Dalponte, updated more than 1 year ago More Less

	Created by Estéfani Coenga Maran Dalponte about 9 years ago

	Copied by Estéfani Coenga Maran Dalponte about 9 years ago

Resource summary

1_Plano de Aula

Recursos Materiais
1. Projetor
2. Vídeos
3. Apostilas
Objetivos
1. Desenvolver o domínio no assunto
2. Desenvolver a Criatividade
3. Melhorar a Comunicação
Bibliografia
1. Livro: Administração de novos tempos - CHIAVENATO
2. Vídeo: Plano de Marketing - SEBRAE
3. Livro: A Miopia do Marketing
Avaliação
1. Pesquisa Aplica
2. Trabalho em Grupo - Planos de Marketing
3. Questionário Online
Etapas
1. Importância do MKT nas Organizações
2. Novo conceito de MKT
3. Mix de MKT - 4P'S e 4C'S
4. TurboMarketing - Endomarketing
5. Segmentação de Mercado
6. Planos de MKT

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