Argument and Persuasion

Argument and Persuasion

1. Claim: Writer or speakers position on an issue

2. Support: reason and evidence that support the claim

3. Additional terms for critical analysis

   • Emotional Appeals: messages that créate strong feelings to persuade
     • Appeal to Pity
     • Apeal to Fear
     • Appeal to Vanity
   • Ethical Appeals: use values or moral standarts that are widely accepted to persuade readers or listeners to accept a position