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MARKETING,

Description

MAPA CONCEPTUAL

Mind Map by mariayicela1979, updated more than 1 year ago

	Created by mariayicela1979 over 8 years ago

4

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Resource summary

MARKETING,

ETAPAS
1. ERA PRODUCCION
2. ERA DEL PRODUCTO
3. ERA DE LA VENTA
4. ERA DEL MARKETIN
5. ERA DEL MARKETIN SOCIAL
6. ERA DEL MARKETING MODERNO
AUTORES
1. PHILIP KOTHER
  1. COMPARTEN NECESIDAD
    1. MERCADO
2. GARNICA
  1. IDENTIFICA LAS NECESIDADES
    1. MERCADO
3. • MONTFGERRER:
  1. SE CENTRA EN EL INTERCAMBIO
    1. MERCADO
SEGMENTACION
1. DIVIDIR
POSECIONAMIENTO
1. LUGAR

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