5548686
Description
Mind Map by Emilia Quintero, updated more than 1 year ago
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Created by Emilia Quintero
over 8 years ago
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calcino
- There is no constant
interaction between
doctors and the company
- There is no an effective communication channel
between the marketing area and doctors for the
assistance of events
- Doctors don't have enough time to answer emails and calls
- Implement digital marketing as a low time consumption tool for the doctors
- Implement digital marketing as a low time consumption tool for the doctors
- Traditional communication channels such as e-mails and calls aren't attractive to doctors
- Doctors intentionally leave aside information sent by the company
- Doctors intentionally leave aside information sent by the company
- Not all doctors receive the information about upcoming events programmed by the company
- Not all doctors assist to the events
programmed by Farma de Colombia
- Not all doctors assist to the events
programmed by Farma de Colombia
- Doctors don't have enough time to answer emails and calls
- The need of a tool that allows
effective communication between
doctors and medical visitors
- Doctors don't keep in mind Calcibon special promotions (sent by e-mail)
- Doctors would like to be reminded about Calcibon promotions through a digital marketing tool
- Doctors would like to be reminded about Calcibon promotions through a digital marketing tool
- Doctors don't have enough time to meet medical visitors
- if digital marketing were implemented, the length of medical visits would be reduced
- if digital marketing were implemented, the length of medical visits would be reduced
- Doctors don't keep in mind Calcibon special promotions (sent by e-mail)
- Nowadays there is no investment in technology
for communication channels with doctors
- Given the fact that competitors of the company haven't
implemented alternative ways to communicate with doctors,
Farma de Colombia doesn't feel pressured to do so
- By being the first company in the industry to implement digital marketing to communicate
with doctors, Farma de Colombia would have a competitive advantage over its competitors
- By being the first company in the industry to implement digital marketing to communicate
with doctors, Farma de Colombia would have a competitive advantage over its competitors
- The company is only interested in promoting
the products through medical visitors directly
- Managers of the company believe the cost-benefit ratio of
implementing alternative promotion strategies is negative
- Managers of the company believe the cost-benefit ratio of
implementing alternative promotion strategies is negative
- Given the fact that competitors of the company haven't
implemented alternative ways to communicate with doctors,
Farma de Colombia doesn't feel pressured to do so
- There is no an effective communication channel
between the marketing area and doctors for the
assistance of events
- Medical visitors don't
receive the necessary
assistance to perform well
on their jobs
- The profile of medical visitors
that are recruited is mainly
health-oriented
- Medical visitors are not required to have experience
in sales in order to work for the company
- A more strict recruiting process would improve the company's performance
- A more strict recruiting process would improve the company's performance
- Medical visitors are not being trained in marketing exhaustively
- Medical visitors would be better prepared for their meetings
with doctors if they were thoroughly trained in marketing
- Medical visitors would be better prepared for their meetings
with doctors if they were thoroughly trained in marketing
- Medical visitors are not required to have experience
in sales in order to work for the company
- The company doesn't support
medical visitors enough to keep
them satisfied
- Medical visitors consider that they have a large number of doctors and it is difficult to
visit all of them in an specific period of time because of the distances and the mobility
- By organizing the medical visits sectorally, the medical visitors will increase their goals
- By organizing the medical visits sectorally, the medical visitors will increase their goals
- Medical visitors handle high levels of stress
because of how demanding their job is
- Medical visitors would like to have the option of receiving psychological services from the company
- Medical visitors would like to have the option of receiving psychological services from the company
- Medical visitors consider that they have a large number of doctors and it is difficult to
visit all of them in an specific period of time because of the distances and the mobility
- The profile of medical visitors
that are recruited is mainly
health-oriented
- Loyalty from doctors is
not as high as it could be
- The company has different
incentives for doctors, but those are
not enough
- Doctors receive attention from different
pharmaceutical companies
- Doctors prescribe more drugs from companies that give them more incentives and attentions
- Doctors prescribe more drugs from companies that give them more incentives and attentions
- There are legal limitations that don't allow
intensive use of incentives towards doctors
- Doctors try to get paid for their prescriptions
- Doctors try to get paid for their prescriptions
- Doctors receive attention from different
pharmaceutical companies
- Some doctors prescribe the
medication only once
- Some doctors are not motivated to
prescribe drugs from the company
- Doctors only take advantage of the attention but not consistently prescribe the drug
- Doctors only take advantage of the attention but not consistently prescribe the drug
- Some drugs are not inside of POS
- Some doctors are self-conscious to prescribe drugs because those are not inside POS
- Some doctors are self-conscious to prescribe drugs because those are not inside POS
- Some doctors are not motivated to
prescribe drugs from the company
- The company has different
incentives for doctors, but those are
not enough
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