6003254
Description
Mind Map by Viviana Rodríguez, updated more than 1 year ago
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Convergence
- There are as many definitions as a many
people
- There is no
agreement
- Opportunity to provide
new sand information to
consumers
- Reporter who specializes in a particular area to
convert the information content and in many
ways. (Reporter in Marca)
- Reporter who specializes in a particular area to
convert the information content and in many
ways. (Reporter in Marca)
- Expand a
franchise
- all about
technology
- Opportunity to provide
new sand information to
consumers
- Convergence is not cooperation
(resource sharing) or associations
or promotion
- There is no
agreement
- Collaboration between media
- Rich Gordon
University of
Northwestern
- ownership: applies to partnerships between
large media companies that allows content
sharing.
- reduce costs
increases efficiency
provides quality news
- reduce costs
increases efficiency
provides quality news
- Tactics: Does not require common property.
Association between a television station and a
newspaper
- usually separate property -
business deal almost
always Promotional
- usually separate property -
business deal almost
always Promotional
- Structural: it Occurs when media companies
reorganize the newsroom and introduce new
features. (News Gathering)
- Example: Orlando Sentinel's: republished
content for distribution in other media.
(Website, radio, or television interview,
newspaper and mobile devices)
- Example: Orlando Sentinel's: republished
content for distribution in other media.
(Website, radio, or television interview,
newspaper and mobile devices)
- Storytelling: the forms would emerge for the three new
digital presentation platforms: desktop computers,
portable devices and interactive television
- Information-gathering
convergence
- Situations where media
companies require reporters to
be multi-skilled
- Situations where media
companies require reporters to
be multi-skilled
- ownership: applies to partnerships between
large media companies that allows content
sharing.
- Rich Gordon
University of
Northwestern
- Less is more
- If the technology becomes much simpler,
we find more platypus emerging from their
burrows.
- Most journalists just do not have the necessary
level of expertise, and training has never been a
high priority in many newsrooms.
- If the technology becomes much simpler,
we find more platypus emerging from their
burrows.
- convergence
problems
- Most journalists do not work with
convergence.
- Convergence is a matter of
survival
- Companies with strong mono-media
traditions
- Legislation:Borbit a company from owning a daily
newspaper and a television channel in the same market
- Examples: Australia and New Zelanda
- Examples: Australia and New Zelanda
- Most journalists do not work with
convergence.
- what needs convergence
- A change of mindset of managers and
journalists. There are key people to
be assigned to the stories.
- Journalists need to be trained to assess a story
and send the individual or the right equipment.
- The managers must realize that technology is
merely a tool for doing better journalist
- Journalists need to be trained to assess a story
and send the individual or the right equipment.
- The quality of the content should be generated
quality staff
- Sinergy
- The placing of people with different skills in the
same fhysical space to generate trust and
sharing of ideas
- The placing of people with different skills in the
same fhysical space to generate trust and
sharing of ideas
- A change of mindset of managers and
journalists. There are key people to
be assigned to the stories.
- The convergence produces challenges
for journalists, editors and media
companies
- Competing Models
- Bussiness
- "Coopertition" It is competition and cooperation and
represents a new form of business in which competing
organizations now work together or when it suits them.
- "Coopertition" It is competition and cooperation and
represents a new form of business in which competing
organizations now work together or when it suits them.
- Journalist
- Survival and change
- Survival and change
- Bussiness
- Factors of diving
- Changing actittudes and
lifestyles of news consumers
- Market Fragmentation
- Changing actittudes and
lifestyles of news consumers
- By: Paula Machado, Viviana Rodríguez and Jennifer
Rojas
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