reuniting Vietnam under
communist rule and expelling a
foreign armyfrom Vietnamese soil
winning the Tour de France
Profound understanding of the competitive environment
acute awareness of
changing attitudes, styles,
and social norms
understood his enemy and the battlefield conditions
analysis of the requirements for
success in the Tour de France
Objective appraisal of resources
exploited her abilities to develop and project her image
and emerging trends, her live performances rely heavily
on a large team of highly qualified dancers, musicians,
vocalists, choreographers and technicians
exploited the commitment and loyalty of his troops
unmatched determination to win and
superior team-building capability
Effective implementation
effectiveness as leaders in terms of their capacity to
reach decisions, energy in implementing them, and
ability to foster loyalty and commitment among
subordinates
A plan, method, or series of actions designed to achieve a specific goal or effect.
Corporate strategy
The scope of the firm in terms of the industries and markets in which it competes. It
includes choice over in diversification, vertical integration, acquisitions and new
ventures, and the allocation of resources between the different businesses of the firm.
Business strategy
Is concerned with how the firm competes within a particular industry or market. If the
firm is to prosper within an industry, it must establish a competitive advantage over
its rivals. It is also referred to as competitive strategy.
multiple roles
Decision support
Coordinating device
Target
Strategy fit
For a strategy to be successful, it must be consistent
with the firm’s external environment, and with its
internal environment, its goals and values, resources
and capabilities, and structure and systems.
Tactic
A scheme for a specific action.
Differentiation
strategy
Relies on brand image developed through
heavy advertising and promotion.