6475042
Description
Mind Map by Maria Perez, updated more than 1 year ago
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Created by Maria Perez
about 8 years ago
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Creative
Strategy
- ADVERTISING STRATEGY
(planning, creative, media
placement)
- Message Strategy
- METHODS
- OBJECTIVES
- 1.Promote Brand Recall
- Method A: Repetition Ads
Method B: Slogan and Jingle Ads
Method C: Point-of-Purchase
Branding
- Method A: Repetition Ads
Method B: Slogan and Jingle Ads
Method C: Point-of-Purchase
Branding
- 2. Link Key Attributes
to the Brand Name
- Method A: Unique Selling
Proposition (USP) Ads
- Emphasize a unique
quality of the brand
- Emphasize a unique
quality of the brand
- Method A: Unique Selling
Proposition (USP) Ads
- 3. Persuade the Consumer
- Method A: Reason-why Ads
Method B: Hard-sell Ads
Method C: Comparison Ads
Method D: Testimonial Ads
Method E: Demonstration Ads
Method F: Informecials
- Method A: Reason-why Ads
Method B: Hard-sell Ads
Method C: Comparison Ads
Method D: Testimonial Ads
Method E: Demonstration Ads
Method F: Informecials
- 4. Affective Association
- Method A: Feel Good Ads
Method B: Humor Ads
Method C: Sex-appeal Ads
- Method A: Feel Good Ads
Method B: Humor Ads
Method C: Sex-appeal Ads
- 5. Scare the Consumer Into Action
- Method A: Fear-appeal Ads
- Method A: Fear-appeal Ads
- 6. Change Behavior by Inducing
Anxiety
- Anxiety Ads
Social Anxiety
Ads
- Anxiety Ads
Social Anxiety
Ads
- 7. Define the Brand Image
- Method A: Image ads
- Method A: Image ads
- 8. Give the Brand Desired
Social Meaning
- Method A: Slice-of-life Ads
Method B: Branded
Entertainment: Product
Placement, Web Films
- Method A: Slice-of-life Ads
Method B: Branded
Entertainment: Product
Placement, Web Films
- 9. Resolve Social Disruption
and Cultural Contradictions
- Tie the brand to
social/cuntural movements
- Tie the brand to
social/cuntural movements
- 10. Transform Consumption
Experiences
- Transformational Ads
- Transformational Ads
- 1.Promote Brand Recall
- METHODS
- Message Strategy
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