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PLAN DE COMERCIALIZACIÓN TURÍSTICA

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Mind Map on PLAN DE COMERCIALIZACIÓN TURÍSTICA, created by Jaklyn Smith Suarez Chisica on 22/11/2016.
Jaklyn Smith Suarez Chisica
Mind Map by Jaklyn Smith Suarez Chisica, updated more than 1 year ago
Jaklyn Smith Suarez Chisica
Created by Jaklyn Smith Suarez Chisica about 8 years ago
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Resource summary

PLAN DE COMERCIALIZACIÓN TURÍSTICA
  1. ANALISIS SITUACIONAL
    1. Demanda turistica Oferta turistica Mercados Posicionamiento Competidores Comunicacion
    2. FORMULACION ESTRATEGICA
      1. FODA
        1. Objetivos y lineamientos estratetigos
          1. Reuniones de consensos Reuniones de discucion de objetivos
      2. PROGRAMAS OPERATIVOS
        1. Monitoreo
          1. Programas de actuacion
            1. Plan de comunicacion
              1. Manual de aplicaciones
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