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INTEGRATED MARKETING COMUNICATION

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Flacuache Hdz
Mind Map by Flacuache Hdz, updated more than 1 year ago
Flacuache Hdz
Created by Flacuache Hdz about 8 years ago
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INTEGRATED MARKETING COMUNICATION
  1. Strategy
    1. Promotion
      1. Provide Information
        1. Informing
          1. Persuading
            1. Influency
            2. Increase demand
              1. Differentiate
                1. Increase value
                  1. Stabilize sales
                    2. Wants & needs
                      1. product
                    3. UNDERSTANDING & REACHING
                      1. AIDA CONCEPT
                        1. 2. Interest
                          1. 1. Attention
                            1. 3. Desire
                              1. 4. Action
                              2. Internet
                                1. It's a great source to gather info about the client
                              3. PROMOTIONAL MIX
                                1. Non-personal selling
                                  1. Web-sites
                                    1. Unconventionate
                                      1. innovating
                                        1. Low-Cost
                                        2. Personal selling
                                          1. Face to face
                                            1. Trying
                                              1. touching
                                                1. smelling
                                                2. Oldest form
                                              2. SPONSORSHIP
                                                1. Paying an event
                                                  1. Association
                                                2. DIRECT MARKETING
                                                  1. MAIL
                                                    1. CATALOGUES
                                                      1. TELEMARKETING
                                                        1. BROADCAST
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