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8528935
PLAN DE MERCADEO ESTRATÉGICO
Description
Pasos para la realización del plan de mercadeo desde la estrategia.
Mind Map by
Maria Andrea
, updated more than 1 year ago
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Created by
Maria Andrea
over 7 years ago
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Resource summary
PLAN DE MERCADEO ESTRATÉGICO
1. Objetivo General
Objetivo de mercadeo
Objetivo de ventas
2. Grupo Objetivo
Perfil Psicográfico
Estilos de vida
3. Comunicación
4. Propuesta de Valor (ventaja competitiva)
5. Concepto Creativo
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