online advertising - promoting a
product, service or brand using the
internet
search engine
results pages
Banner / pop-up
advertisements
email marketing
pay-per-click advertising
A form of online
advertising where
websites/pages host
ads for other
companies
a surfer clicks on the
ad and are directed
to advertisers
website
website
provider gets a
payment for
every ad that os
clicked on
uses an affliate model
the affliate is the host
website e.g. google
LESSON 3
Information exchanges
Web logs
frequently updated
online journals with
diary-like entries.
typically has text,
photos, videos
Microblogging
sites
allow users to
create and exchange
short text entries
WIkis
websites that
provide info
which visitors
can extend and
edit.
chatrooms
online communication
within communities is
chat. large interactive
communities where
people take place in
same conversations are
chatrooms
Key Terms
newsgroup
site where groups of
people with common
interests can meet &
write info
conferencing
groups of people in
different areas meeting
online to discuss matters
Social networkking
sites where you
can meet and
interact with
people all over the
world
VoIP
allows people to
interact in real time
using voice or video
messaging between
any 2 points in the
world
reliability
voice quality
security
low costs, less
travel time, no
cost of hiring
venue
LESSON 4
Key terms
upload
moving a file from
one system to
another
download
moving files from
a system to
personal computer
algorithm
mathematical
step-by-step
sequence used to
work out calculations
version control
way of tracking
changes to documents
& making sure you are
working on up-to-date
version
Locked
can't open a
document when
locked. only
becomes unlocked
when no users
accessing
document
File permissions
access rights
granted to specific
users
Read-only
user can only look at document
Read/write
user can read and change
document
Full controll
users can retrieve, read, edit,
add new document, archive/
delete existing doucment
Zip files
files converted to these to
compress and expand
documents before and
after trasnmission
Winzip normally used
Online Software
Packages
can allow many people
to share/ work on
document at same time
can access content
wherever here is internet
access
can access content on
different operating devices
LESSON 5
cloud computing
using computer services on other
organisation's computers (hosts)
cloud storage
Cost and convenience
only pay for storage
you've used, don't have to
provide and maintain
hardware
availability
available anywhere with
internet connection
reliability of network
need to be able to get
through to host
security of data
files stored by host - no control
over them
software
host may not be
using latest most up
to date version
lower
performance
speed of retrieval
of data may be
slower than if it
would be on a
local database
ubiquitous
existing everywhere
computer systems -
connecting devices to the
internet so data is generated
by processors is readily
availible
RFID- radio frequency
identification
uses radiowaves to transfer data
to a tag on a person/object so
they can be identified and
tracked
tags contain info that is
stored electronically and can
be transmitted
LESSON 6
Key terms
Point of Presence
access point to internet. location
which contains all hardware
which allows users to access
internet.
Network Access Point
interchange between
networks within
internet. allows ISPs
to interconnect
Internet Protocol
protocol used to route
packets of info across
internet
Transmission Control Protocol
protocol which takes data from
users application program and
passes it onto IP for transfer
across internet. TCP reassembles
and forwards data to user's
aapplication program.
File Transfer Protocol
protocol which allows files to be transferred
between 2 computers on TCP-based network.
used to download programs to computer from
servers & upload web pages which you've
created to server that hhosts them.
Internet Service Provider
companies which provide cost
effective gateway for people &
organisations to get onto internet
e.g. virgin, BT
connection to internet
wireless
not fixed to stationary
computer, can be used
wherever accessible wireless
hub availible
need access to wireless hub, less
secure with wireless connections,
slower transmission speeds than wired
broadband
broadband
better
reception
and faster
than dial-up
needs base which is wired in
dial-up
can use existing
telephone circuits
older technology
gives poor
reception, can be
errors, slower
LESSON 1
communication
email, messaging,
newsgroups, social
networking, conferencing,
blogs/ vlogs