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1041035
Forever 21
Description
Mind Map on Forever 21, created by Jonathan DamnSia on 29/06/2014.
Mind Map by
Jonathan DamnSia
, updated more than 1 year ago
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Created by
Jonathan DamnSia
about 10 years ago
726
0
0
Resource summary
Forever 21
Marketing Mix - 4Ps
Price
-Affordable
-Cheap
-Target higher purchasing power
Place
-South Africa
-Cape Town
Hprop’s Canal Walk Mall
Promotion
-Internet
Blog
Social Medias
Twitter
Facebook
-Newspaper
Product
-Simple Fashion
-Smart casual
-Always the latest
PEST Analysis
Political-Legal
Stable
No worries for Theft
No worries for extra costs such as taxes
Economical
Stable
High Domestic Demands
Strong monetary policies
Well capitalized banking system
Technology
Not as developed
Little influence on company
Social
11 languages
Mainly English
Divertive nation
Urbanized
Westernizaed
Introduction
International Company
Fashion Retail
500 Outlets Worldwide
Conclusion & Reccomendation
Well analyzed
Possible Problems
Lack of skilled workers
Lack of traffic flow
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