Likely to repeat behaviour that leads to a
desirable outcome/avoid ones that lead to
undesirable outcome
presence of some individuals is
is associated with reinforcement
which makes them more attractive
to us
Attraction through association
classical conditioning
like people associated with pleasant
events
positive mood
we become attracted to someone
due to associating them with a
pleasant experience
when positive feelings
outweigh negative ones =
formation of relationship
theory suggests we are
attracted to people who we find
satisfying/gratifying
suggests we are motivated to
seek rewarding stimuli and
avoid punishing stimuli
rewards reflect unmet needs e.g.
company/financial security
Similarity (Byrne, Clore &
Smeaton)
Personality
research suggested that we are
more attracted to others who have
similar personality traits, e.g. 2 hard
working people
it has been suggested that similarity is often the
rule in long-term relationships
Caspi + Herbener - found married couples with
similar personalities = more happier
Attitudes
may be the case that those who have similar attitudes
are more attracted to one another
research has suggested that a
process of 'attitude alignment' may
occur - partners modify attitudes to
become more similar
2 distinct stages = sorting people for
dissimilarity and avoiding those who appear too
different and then choose from the remaining
someone who is similar to themself.