the wold is like such that we can know it through communication
What is
"truth"?
rhetoric is methodological
agonistically: Contest between competing ideas
audience POV
Pedagogically: make truth effective by someone who already has knowledge
teacher to hoi polloi (masses)
get people to see truth
Rhetors POV
dialogic
reality
objective
rhetoric not only discovers but creates reality and
knowledge about reality in the social sphere of ethics,
politics, morals, religion, etc (Brumment 3)
social reality: plural and relative
material reality
unitary
only one reality; one
truth. No disjunction
between social and
material reality
Science seeks unitary realities
discovery
apprehension of reality or discovery?
rhetoric is embodied and materially
instantiated, Grounded in human agency
What is the relationship between rhetoric and
human activity?
Ontolocial: rhetoric creates all of what there is to know
meaning is a thing created and shared in discourse, particularly rhetoric; so reality is a thing created and
shared in discourse
all of what people do is in some way rhetorically shaped and, in its turn, rhetorically influential on
others
creating truth
What is the status of rhetoric as a discipline?
not real subject matter; concerned with making clear the subject matter of other disciplines
Rhetoric has not changed since classical times
Rhetoric is co-equal with other disciplines
all the disciplines study dimensions of experience.
World's shortest Lit review: Aristotle assigned the realm of the contingent
(social) to rhetoric. Later one, the Ramists moved areas of knowledge out
of the social realm into logic or philosophy, where those issues could be
decided with more certainty and rigor. Eighteenth century rhetoric’s
stress on psychology “slid” more issues back into rhetoric. Nineteenth and
twentieth century logical positivists tried to identify more and more social
and political questions as material, arising from neurological or physical
conditions and admitting of certain, scientific’s solutions, thus beggaring
rhetoric again. Today, scholars seem to be assigning more issues to the
contingent, social sphere again. Brummet 4-5
Atomization of Rhetoric
What and how rhetoric means
rhetoric is worldview; it is underlying philosophy and tacit understanding
r, it is by acting and in action that
people are enabled to know
Image and word
And yet atomization separates, bifurcates, siloizes. Atomization
necessitates a particularized and specious division of multivalent,
polymorphous, polycontexts. Atomization comfortably
compartmentalizes—culturally, philosophically, theoretically—meaning
and being. It ameliorates our need to explore through the practice of
exploding contexts. It assuages our uncertainty, allows us to reduce
writing to this, visual to that, performance to here, orality there.
Consequently, atomization draws lines, then builds fences, then erects
walls, borders, and territories.