Doing visual studies in the digital age, in my eyes, means being able to embrace
experimentation, and to take on risks to invent visual methods to help us confront our
current research needs. As we begin to adjust to new orders of magnitude and work with
larger datasets related to visual and media production, we especially need to be proactive
in designing the methods and tools that can diversify our research practices so that our
visual methodologies keep pace with our contemporary objects of study
1. “Digital Visualization techniques are useful for extending datasets and deepening our knowledge of
an image’s rhetorical impact, especially when a viral image’s story involves transnational circulation.”
2. “Data Visualization techniques can help generate quantifiable evidence to substantiate new claims,
and either confirm or revise past claims based on qualitative research
3. “Data Visualization techniques can help us identify and give name to phenomena that become
visible during our visualizations.”
4. “Digital Visualization techniques can help us develop new modes of analysis that are needed to make
sense of the growing amount of visual data that confronts us on a daily basis.”
I am especially concerned that our ways of doing visual studies have not kept pace with the
proliferation of digitally mediated practices and the digital technologies at our disposal to study
them.”
Review of STILL LIFE
shifting the focus of visual analysis from questions of what images
represent to questions of how images coproduce the world
Co? images + language?
while we think of composing as a process, we still think of composed matter as static, stable things [. .
.] As a consequence of this static model, we often refrain from accounting for the constant yet
often-unpredictable change and movement that discourse experiences”
rhetoric is not just a product and done: PARALOGY!!
Focus of book: the ways discourse both affects and is
affected by the material world in which it moves
1. objects exceed both their creators and the rhetorical situations for which they were created and go
on to circulate in different communities, affect other actants, and develop their own identities.
2. objects have
agency
3 images (re)assemble the worlds in which they live and circulate
Images act on humans who react to images who change images
that then act on humans- is this heteroglossia? Parology? A mix?
methodology: given the dynamic movement of matter and the
vital contributions matter makes to collective life.....
theoretical new
materialist principles:
becoming,
transformation,
consequentiality,
vitality, agency and
virality
following, tracing, embracing uncertainty
embrace uncertainly suspending interpretation so as not to miss alternative possibilities
1. choose an object of study (object/image being the key word)
2. follow its nonlinear path through the world;
track its changes as it interacts with
communities
3. trace the effects caused by its various intra-actions with other actants in the world (not just humans!!)
iconographic tracking:
data-hording stage: find as many instances of the image and discussion of the image as are available- collect, record (suspend evaluation)
categorize data- categories should emerge with the data (looking for patterns
use categories to locate more instances
close study of specific communities in which the image has intra-acted
The processes, steps etc will imbricate
attend to material process!!!: composition, production, transformation, circulation, distribution, collectivity, and consequentiality
what allows the image to change; how does it change???????
description: Gries argues that
description is the best way to make
transparent the complex,
multifaceted, and dynamic
contributions images make to
collective life.
does not presuppose solutions, belie complexity
or undercut the agency: allows the image,
network and associations to demonstrate their
own complexity and agency (With as little
projection as possible)
analysis has its place BUT object is equal to researcher...
TRUST the objects we study; let them tell their story without human interpretation.....
Material article: Define and elucidate
the matter from which a thing is or can be made
Feminist rhetorical studies: the body is material-
composition that involves material practices: needlework,
cookbooks, journals, letters- girl stuff!
the physical components of a subject have rhetorical
power to at least the same, if not a greater, extent
than language
rhetoric’s materiality constructs communal space,
prescribes pathways, and summons attention,
acting on the whole person of the audience. But it
also allows a rhetorical text to ‘speak’ by its mere
existence
Material (adj.): denoting or
consisting of physical objects
rather than the mind or spirit.
a focus on the body is central to women's rhetoric
women = body, nature: oppression
Because women have historically been excluded
from public discourse, they have frequently adopted
the available means to communicate, often taking
advantage of the gendered body-mind dichotomy
and focusing on the bodily forms rhetoric takes. 35
Hélène Cixous notes that
women should take advantage
of their physical experience to
explore their identity, famously
noting “woman must write her
body”
emotional epistomology
Studying the body, then, allows feminist rhetorical scholars to explore the
productive power of rhetoric (35)
HMMMM-> Connection??
men = mental, culture: dominate
Debra Hawhee:
connection between rhetoric and
physical training of original
Olympians: Greeks!
in ancient Greece, a persuasive encounter “is more than
perception—mind meets (and masters) matter—instead, it is a
bodily production, a mutually constitutive struggle among bodies
and surrounding forces” (150)
WAIT! Is this where the
metaphor argument = war
originates?
privileging mind over body is a fallacy. Instead of working with this
dichotomy, these scholars seek out and value studies of the body,
embodied communication practices, and ways of knowing that reflect
women’s unique knowledge about the materiality of daily life (Ebert
25). 35
facts, information, or ideas for use in creative a book
or other work. (35)
woman must have money and a room of her own if she
is to write fiction”
historical hostility towards women writers
More chores than men
reproduction and the joys therein
The issue of the material roadblocks women
face is central to scholars of women’s
rhetorics.
bindings, sewing, expression via dress
important; essential;
relevant.
women's living conditions are rhetorical
historiography
connections between a woman's body and her agency
conclusion: studying women's rhetoric involves careful attention to the various ways rhetoric can be made manifest
women: speak up: don't transcend the body: CLAIM IT (37)
Digital Materiality matter without matter matters
material is practical instantiation and significant
matter is stuff
MAIN IDEA: moving away from linking
materiality to notions of physical
substance or matter may help scholars of
technology integrate their work more
centrally with studies of discourse, routine,
institutions and other phenomena that lie
at the core of organization theory,
specifically, and social theory more
broadly.
can digital artifact have materiality?
What is materiality:
stuff tangible and intangible
facts, data
Pinch: materiality is the world of objects and things
material artifacts are transformed and transforming via sociological practices
properties that provide uses with the capability to perform some action
things that cannot be reduced to human intention or action
calling something material focuses on its performativity: it provides people with
capabilities they don't have without it (Must it be about people?)
perhaps what matters most about an artifact is
not what it’s made out of, but what it allows
people to do.
everyone can see the physical stuff of an object- materiality
comes from those who know how it can be used (?)
when we look at an object, we see affordances more than physical qualities
good designers purposefully build affordances into
artifacts to suggest how its material properties might be
used
it does not HAVE to be about people over material: it can be an imbrication
materiality exists independent of people, but affordances do not. Because people come to materiality
with diverse goals (Pickering’s useful operationalization of human agency) they perceive a technology as
affording distinct possibilities for action. For Hutchby, the affordances of an artifact can change across
different contexts even though its materiality does not. Similarly, people may perceive that an artifact
offers no affordances for action, perceiving instead that it constraints their ability to carry out their
goals. (6)
a way to define material: provide capabilities that afford or constrain action (7)
organizations are an amalgam of people and artifacts material and not
the materiality of those artifacts is consequential for our
understanding of the organizing process. This notion of materiality
seems to separate the physicality of artifacts like bodies, chairs,
staplers, filing cabinets and drill presses from the more conceptual
nature of discourses, routines, and institutions.
physical matter
something inbetween
software programs
conceptual matter
matter
with this definition of materiality, digital matter does not have materiality
the physical matter of the artifact begins to
matter only as one utilizes it to achieve a
particular goal
practical instantation
with these definitions of materiality, digital material does have materiality
idea made material: theory into practice
to give an idea material is to instantiate it (9)
exploit some type of social practice that compels people to follow.... (10)
Sooooo materiality has to do with instatianion .....
Only some artifacts are material, and it is not necessarily those with matter.
significance
importance
pertinent to the task at hand
material = can make a difference
researchers should ask, when examining practices of use, which features are “material” (significant) for
this user and how those features become significant for the type of work she does, for whom she
interact with, or for maintaining control. (10)
This third definition reminds us that a digital artifact, or its features, may be material in some ways, but
not in others.
page 12/13 Only material when in use (?) (Can there be potential materiality?)
Why focus on different definitions of material?
technology was treated either as an occasion for people to enact new
patterns of organizing (Barley, 1986; 1990), or as something that
changed organizing practices and was changed by them (DeSanctis
and Poole, 1994; Orlikowski, 1992). Both approaches allowed
technology an important role in the organizing process while
emphasizing the contingent and socially shaped nature of the
changes it wrought. (12)
if materiality were to be defined in terms of practical instantiation or significance, voluntaristic theorists
would likely have few qualms with it for ‘material’ would refer not to inherent properties of the artifact,
but instead to the way that the artifact exists in relationship to the people who create and use it. 12
these definitions imply that materiality is not a property of
artifacts,but a product of the relationships between artifacts and
the people who produce and consume them (13)
why does any of this matter? (ha ha). When people study organizations, they leave
out the material and just focus on the social (people); missing some vital stuff (he he)
Phillips, et al. (2004) argue that talk, or discourse with a “little d” brings ideology, or Discourse with “big
D” into practice. That is, our everyday talk produces and reproduces ideologies that constrain and
enable human action. While ideology exists in the world of theory, it can be practically instantiated in
activity through the way people communicate. In this sense, discourse is “material” in the second
definition in the same way as artifacts. (13)
What may matter most about “materiality” is that
artifacts and their consequences are created and
shaped through interaction