Strategy = determination of long-term goals+ obj of an enterprise & adoption of courses of action & allocation of resources necessary 4 carrying out these goals
Business Planning
A business plan deals with the detailed implementation of specific aspects of overall strategy.
Business Plan
Where are we now
Who we are, why we do this, how we do this, who are our current customers, who are our future customers, where the income is derived?
Where we want to be ( and when)
clear “Vision” of the future
How are we going to get there?
step by step plan of getting from A to B
Review of A to B to see if it brings strenth/opportunities or weaknesses/threats
SWOT analysis
Specific, Measurable, Achievable, Realistic and Time-framed
Financial Forecast.
Identify Business Objectives of the Project in both Time and Profit
All Objectives must be SMART - Specific, Measurable, Achievable, Realistic and Time-framed