Attempt to use real life situations when studying behaviour, as
it is interested in human interaction this is best studied in real
situations where participants have the opportunity to interact
E.g. field
experiment
method used by
Piliavin et al. =
high in ecological
validity and may
avoid demand
characteristics as
the participants
are unaware of the
experiment.
Simulated situations E.g. Reicher&Haslam
are high in experimental realism because
even though the situation is not high in
ecological validity the participants still did
believe in the situation.
Contributions it makes about
understanding social behaviour.
Makes useful applications
because it can explain and even
offer solutions to problems in the
real world. E.g. Reicher
demonstrated how the
breakdown of groups can lead to
conditions under which tyranny
can flourish
Milgram identifies
many situational
factors which can
lead to obedience.
Ethics= difficult to study social behaviour without
negatively affecting the participants in the study.
Milgram's study is often criticised
for the way in which participants
may have been harmed in the
study, it can be argued that
Milgram did not take adequate
measures to protect his
participants from the stress and
emotional conflict they
experienced.
Reicher did anticipate that their
study could have a negative
effect on their participants but
ensured that their study was
monitored by independent
psychologists and believed that
their study demonstrates that
large scale social psychological
studies can be ethical.
The social approach attempts to make generalisations about social
behaviour but often the samples used are very restricted.
Both Milgram & Reicher were
carried out on male participants=
hard to generalise these findings
to females.
Both of these studies used a
self-selected sampling technique
which may mean that ppts who
volunteer may not be representative of
the target population = more obedient,
more motivated to take part in studies.