A document setting out what a
business does and what it wants
to achive
Business plans are needed to know the risks before it
starts, provide clear targets, get data, make better
decisions. To raise finance, investors like banks will want
estimates of costs, sales, profits and how it will attract
customers and to easily set targets and aims
Revenue
The income that a company
receives from selling its goods or
services
Fixed costs
Costs that do not change when a
business changes its output
Uncertainty
Occurs where there’s a lack of
information about a situation; this
means the outcome or
consequences are very difficult to
predict
Variable costs
Costs that vary directly with the
businesses level of output. The more
things you sell, the higher your
costs will be, however, with fixed
costs, they always stay the same
Total costs
Fixed costs
plus
variable
costs
Problems of business planning
Uncertainty- e.g. a new competitor may enter the market
after sales have been projected in the business plan. Lack of
experience. Change- if the plans are not regularly reviewed
and updated then the plan is of little value in setting
objectives.
Costs
Profit=
revenue - total
costs
Revenue=
number of
units/products
sold
x
selling
price
E.g. if sales of a product
were 500 and each product
was at £3: Revenue= 500 x
£3 Revenue= £1,500