The process by which we learn a society’s norms and values. Lifelong process.
Family
How we are first exposed to gender.
Family functions are impacted by
government, economy, politics,
geography, media. We see gendered
expectations in the family, but families
reflect the norms and values of the
culture.
Mean older women are single. Beauty
equated with goodness, success. Little
Mermaid: Eric is shallow, Ariel can’t talk.
Jungle Book: Little girl’s sing. The bear
cub becoming a man. Atlantis: so
sexualized. Robin Hood: women defined
by relationships to men. Visual cues of
gender.
Era’s of Disney
Classic: Retrograde, Princesses
looking for Prince Charming.
Snow White, Cinderella, Sleeping
Beauty. Speaking Roles Women/
Men: 50/50, 60/40, 71/29.
Modern: 90’s. Little Mermaid,
Beauty & the Beast, Aladdin,
Pocahontas, Mulan. Speaking Roles
W/M, 32/68, 29/71, 10/90, 24/76,
23/77. Starts to have Body
Dimorphism.
Body Dimorphism: Men and
women have vastly different
bodies in films. Starts with
Beauty and the Beast. Women
get more power, but their
bodies are taken away.
Rapunzel’s eye is bigger than
her hand!
4 Major Theories
Psycho Analytic (Freud)
Stages: Oral/Anal- Ages 0-3. No
distinction between boys/girls.
Mother is chief person in life.
Phallic: girls model same sex
parent. Boys attracted to
mother first time they seem
mother naked. Assumes mother
has been castrated. Castration
anxiety occurs. Girls recognize
boy’s genitals as “far superior
equiptment” Forever jealous of
boys and shifts jealousy to love
to have penis through father.
Critique: Not
testable. Not
cross-cultural.
Timeline is
problematic.
Phallocentric: men
are the standard.
Social Learning
Theory (Bandura)
Behaviorism:
Positive reinforcement
(reward-based) and
modeling (same sex
parent).
Critique: Intermitten negative
reinforcement works better
than positive reinforcement. A
passive approach, but children
are actively sifting through
gender expectations. Children
model power- not same sex
parent. Children model
consistent behaviors.
Cognitive
Development
(Piaget)
Children develop
schemas/frames-
mental processes that
help us to create
patterns in the social
world. Create visual
cues, apply these to
themselves and to
peers. Rigidity.
Critique: Research takes
for granted middle
class/ white
background. Not
applicable to all
race/class backgrounds.
When you don’t have
resources, you find
another way to express
gender.
Bem’s Enculturated
Lens Theory of Gender
Formation
Gender Polarization:
Women and Men are
fundamentally different
Androcentrism:
men/males are superior
Biological Essentialism:
sees difference as
natural/biological
Two Processes these
lenses are produced:
Institutionalization:
Patterns of
relationships that
provide society’s
needs. Gender exists
for society.
Metamessages: through
media, language, toys.
Examples: football team video.
For girls, academic ability is
socialized out, for boys
vulnerability is socialized out.
Rosepetal cottage.