enterprise and entrepreneurs, the importance
of risk and rewards such as profit, the notion of
opportunity cost, motives for becoming an
entrepreneur, government support for
enterprise and entrepreneurs
Generating and
Protecting Business
ideas
sources of business ideas, the
identification of a product or market
niche, franchises, copyright, patents
and trademarks.
Transforming
Resources into
Goods and Services
inputs, outputs and the nature of the
transformation of resources into
finished products, adding value
Conducting Start-up
Market Research
methods of primary and secondary market research,
qualitative and quantitative research, size and types
of samples, factors influencing the choice of
sampling methods.
Understanding
Markets
the nature and types of markets, the
importance of demand, types of market
segmentation, market size, growth and
share.
Choosing the Right
Legal Structure for the
Business
sole traders, partnerships, private limited
companies and public limited companies,
not-for-profit businesses.
Raising Finance
sources of finance available
to start businesses.
Locating the
Business
factors influencing
start-up location decisions
Employing People
types of employees used in small
businesses,using consultants and
advisors.
Financial Planning
Calculating Costs,
Revenues and Profits
fixed, variable and total costs,
price, total revenue and profit.
Using Break-Even Analysis
to Make Decisions
contribution and contribution per unit, calculation of
break-even output, construction of break-even charts,
analysing the effects of changing variables on
break-even charts.
Using Cash Flow
Forecasting
the nature of cash flow, how to forecast
cash flow, the structure of a cash flow
forecast, why businesses forecast cash
flow.
Setting
Budgets
income, expenditure and profit budgets, the
process of setting budgets, problems in setting
budgets.
Assessing Business
Start-ups
objectives of business start-ups, strengths and
weaknesses of a business idea and/or plan, why
start-ups can be risky, why start-up businesses may fail.