Jason Bourne

Jason Bourne

Industry/Marketing
1. Product Placement
  1. A new version of Moby's "Extreme Ways", entitled "Extreme Ways (Jason Bourne)", was recorded for the film's end credits
  2. Dell laptop and monitor used by Heather Lee at beginning
  3. Cars
    1. GMC Yukon XL Denali SUV
    2. Audi A4 B8 (2008)
    3. Chevrolet Impala (2014)
    4. Volvo S60
    5. Dodge Charger
    6. Chevrolet Tahoe
    7. Audi Q7
    8. Audi A4
2. What makes it American based
  1. Majority of actors are american with american accents
  2. American locations
    1. Washington DC
    2. California
    3. Los Vegas
3. Distribution
  1. Universal Pictures YouTube
    1. JASON BOURNE - First Look Published on 7 Feb 2016
    2. Official Trailer Published on 20 Apr 2016
    3. Jason Bourne - Featurettes Published on 27 July 2016
  2. Release
    1. Premiere: July 11th 2016 in Odeon Leicester Square
    2. Released in cinemas in the UK: July 27th 2016
    3. Released in cinemas in the US: July 29th 2016
    4. Released on DVD/Bluray: 6th December 2016
  3. It was released in 2D and IMAX 3D in select international territories only, using DMR
  4. Distributed by Universal Pictures
4. Marketing
  1. Merchandise
    1. T-shirts
    2. Rucksack
    3. Bluetooth Keyboard
    4. Watch
  2. Poster: The teaser poster is pretty simple. It just shows Bourne stepping out of the shadows, gun in hand and looking ready to use it. We’re told “You know his name” by the copy, which is a nice way of acknowledging that Damon is back as the titular character.
  3. In contrast Jason Bourne, which is often viewed as America's alternative to James Bond, is solely dependent on the main actor Matt Damon.
5. Producers
  1. Matt Damon
  2. Paul Greengrass
  3. Gregory Goodman
  4. Frank Marshall
  5. Jeffrey M. Weiner
  6. Ben Smith
6. Finance
  1. Budget: $120 Million
  2. Box office: $415.5 Million
Audience
1. Demographics
  1. Jason Bourne Fans
  2. Fans of the actors/actress’
    1. Matt Damon
    2. Tommy Lee Jones
  3. Fans of the action genre
2. Uses and Gratifications
  1. Diversion
    1. Watching Bourne can be seen as escapism
  2. Personal identity
    1. Fans of Bourne
3. Stuart Hall’s preferred readings
  1. Car chase in Los Vegas
    1. Preferred reading: This sequence is really thrilling and exciting
    2. Oppositional Reading: This can be insensitive because of the recent terrorist attacks.
Narrative
1. Tzvetan Todorov’s Equilibrium theory:
  1. Equilibrium: Bourne lives in hiding in Greece
  2. Disruption: Nicky Parsons finds out information about new government programme.
  3. Recognition: Nicky tells Bourne about this and that his father is involved, Bourne then goes on a journey to find out why.
  4. Attempt to repair: Bourne goes to Los Vegas to kill Robert Dewey.
  5. New Equilibrium: The CIA have a new director and bourne is in washington.
2. Roland Barthes’ codes and conventions
  1. Action codes:
    1. Government Files: Nicky hacks them to find out about the government program which starts the plot
    2. Nicky finding Bourne: Dispatches Bourne on his journey.
  2. Enigma codes
    1. Nicky’s Journal: Starts the mystery on Bourne’s father.
3. The film is a continuous action sequence with very little rests.
  1. Very little plot
Genre
1. Very conventional for it’s genre
  1. Action scenes
    1. Shaky
      1. Used to hide bad fight choreography
    2. Jarring
    3. Fast cuts
    4. Score swells
  2. Score
    1. Constant soundtrack
      1. Only stops during one fight
    2. Generic violin music
    3. Swells at intense moments
  3. Constant changing of locations
    1. Greece
    2. Iceland
    3. California
    4. Los Vegas
    5. Rome
    6. Berlin
    7. London
  4. Protagonist
    1. Never dies despite of many times of injuries
  5. Agent suggest not killing him but bringing him in
  6. Text on the bottom left corner telling the location
  7. Scene where protagonist sit down and talk
  8. Iconography
    1. Guns
    2. Explosions
    3. Car chases
2. Conventions of the franchise
  1. Based on the main character losing his memory and finding information
  2. Bourne going against the government
  3. Corrupt politicians
Representation
1. Women
  1. Heather Lee (Alicia Vikander)
    1. Countertype
      1. Strong female character
      2. Tell male agents what to do when they are trying to track the hacker at the beginning
      3. Beginning is almost a standoff between Nicky and Heather
      4. Shoot Dewey in the end.
    2. Helper
      1. Tells Bourne to find Dewey in Los Vegas
    3. Stereotype
      1. Is undermined by Dewey and Asset
        Dewey (sarcastic tone) “Alright boss”
        Dewey lets her try bring in Bourne while knowing that it won’t work, and so gets Asset to kill all the officers when tracking bourne
      2. Conventionally attractive
        Slim
        Wears makeup all the time
      3. Never has her own proper fight scene
  2. Nicky Parson (Julia Stiles)
    1. Dispatcher
      1. Once she gives Bourne all the information and is no longer relevant to the plot she is killed
    2. Strong
      1. Hacks into the government at the beginning of the film
      2. Is able to track down Bourne.
2. Men
  1. Jason Bourne (Matt Damon)
    1. Stereotypical
      1. Strong
      2. Beats up guy in a fist fight in greece with one punch
      3. Unable to die
        Gets shot but is still fine
    2. Parallels with Bond
      1. Like in Skyfall it shows a former agent living in hiding on the other side of the world
      2. Bond fight for his government whereas Bourne fights against
    3. Superhero-esque
      1. Is able to survive anything and seems very strong
    4. Lack of character development
      1. Set up in previous films
    5. Starts damaged
  2. Asset (Vincent Cassel)
    1. Likes to work by himself
      1. “I work alone”
    2. Undermines Heather
    3. Has injuries (like Silva)
      1. Scene in Bathroom
  3. Robert Dewey (Tommy Lee Jones)
    1. Has all the power
      1. Takes control over Heather when Bourne is after Malcolm Smith
    2. Corrupt
      1. Forces Aaron Kalloor to let the government use his website to spy on people
    3. Explains a lot of things to the audiences
3. Race
  1. Aaron Kalloor (Riz Ahmed)
    1. Indian with american accent
    2. Successful businessman
      1. CEO of a Facebook-esque site
    3. Wants customers to have privacy
      1. Government blackmails him to do the opposite
    4. Strong morals
      1. Nearly calls out the government for blackmailing him
    5. Gets shot
  2. Craig Jeffers (Ato Essandoh)
    1. A black agent
    2. Doesn’t do much during the film
      1. Doesn’t add much to the plot
    3. Gets shot by Bourne
    4. There to make the film ethnically diverse
4. Age
  1. Robert Dewey (Tommy Lee Jones)
    1. Old man
    2. Countertype
      1. Is able
      2. Mentally fit
      3. Director of the CIA
    3. Experienced
    4. Wants to protect his country
      1. Patriotic
    5. Manipulative
      1. Blackmails Aaron Kalloor
    6. Sexist
      1. Doesn’t really respect Heather
        Lets her try to get Bourne while knowing it won’t work
5. National identity
  1. Greece
    1. Riot
    2. Reflects what was going on in Greece at the time
  2. In europe Bourne drives european cars
    1. In Los Vegas he drives american cars

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	Created by Ciaran Williams Young over 6 years ago