Who is our customer?

Description

CRM Mind Map on Who is our customer?, created by yesimbirlesik on 21/06/2013.
yesimbirlesik
Mind Map by yesimbirlesik, updated more than 1 year ago
yesimbirlesik
Created by yesimbirlesik over 11 years ago
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Resource summary

Who is our customer?
  1. How do we capture the information on Customers?
    1. Should we rely on our Prod Specialists or buy syndicated data?
      1. who defines the new customers?
        1. What information is required and crutial?
          1. specialty, zip code, title, name, last name, account
            1. is a validation process required?
          2. who is responsible of updating the customer information?
            1. is a validation process required?
        2. who are the target customers?
          1. tiering definitions both local and global
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