Question may derive from our own
personal observations or from our
reading of others’
Meacham: “Ignorance
and knowledge grow
together
The unit of analysis
In thinking about the research question it is important to
specific what the unit of analysis is. Itmight be, for
example, the individual, the project group, the
organisation, the industry sector, or the national state
What is the focus?
Theories and hypotheses
Researcher will consider relevant theories
about the social world from which s/he can
derive specificandtestablehypotheses