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Mercadotecnia,marketing y mercadeo...
Description
Mind Map on Mercadotecnia,marketing y mercadeo..., created by Anyelo Giron Tovar on 21/09/2018.
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curso interno de empresa
Mind Map by
Anyelo Giron Tovar
, updated more than 1 year ago
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Created by
Anyelo Giron Tovar
over 6 years ago
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Resource summary
Mercadotecnia,marketing y mercadeo...
Los tres conceptos comparten el objetivo publicitar y vender un producto
Su uso depende del contexto
Ubicacion geografica
Diferencias minimas
La definicion general de los 3 conceptos es identificar, satisfacer y retener a los clientes mediante estrategias comerciales.
Dividiendo...
Mercadeo
Abarca los dos conceptos simultaneamente
Marketing
Mas enfocado en el producto
Se enfoca más en la práctica y la ejecución de estrategias
Mercadotecnia
Tiende a tener un enfoque más académico y teórico
Mas enfocado en el mercado
Caracteristicas
Relaciones públicas
Segmentación de clientes
Ventas
Publicidad
Promociones
Gestión de productos y distribución
CREADO POR:
Isabela Gamez, Luisa Guerrero, Anyelo Giron
¿Tres conceptos distintos o solo tres palabras distintas que significan lo mismo?
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