Digital footprints are
the records and trace
left behind when
browsing the internet
Why do we leave
digital footprints
Visiting sites generates
information about you
that piles up
Each time you visit a website the owner of
the website can see your IP address which
might include your geographic location
Can also include web browser and
operating system
What is the Economic Bargain
for Internet User
The heavy use of a digital footprint
to track users and customize
content is an outgrowth of the basic
economic bargain of the internet
since most of the internet is funded may
marketing, most companies target their
audience with personalized ads
Are Digital Footprints a Problem
our privacy is lost as the information is seen by a advertiser
We leave behind private location
like friends and family identity,
where we've been, and what we
think
The internet could also be lead to us being tracked
Do Different Devices Make Different Digital
Footprints
Smartphones tend to leave a different
a footprint than a laptops as they
create more intrusive footprints
Apps connect directly to internet services and depending
on the developer they choose what information gets sent
out
use your precise location while using certain appsSmartphones
could
How Can I Manage My
Digital Footprints
In order to have a good
footprint its a goof idea
that you have different
emails for different things,
for example one for work,
one for sopping and one
for personal things
Be careful on what you post on
social media since most apps
that use your camera can most
likely see where you where wen
you took that since your camera
can locate where you are
Theres also privacy
enhancing tools that can help
you protect your browser
and help you see what
providers are looking for out
of you
Who Is Tracking Me and How
Do They Do It
The government monitors
and can track but with
different motivations and
real conditions
Data aggregators supposedly collect anonymous data from
their partners and use it to target ads.
Advertisers are companies that have products
or services to sell. They can work directly with
a publisher like a car manufacturer work with
a company to sell
What Dynamics are at Work in the World of Digital Footprints
Cultural Theme- Each country brings to the Internet its own cultural norms, legislative and
regulatory models, and economic framework
Economic Theme- The economic dynamic
gives a service provider a strong
incentive to collect data, and to keep
users under-informed about that aspect
of the service.
Convenience theme is helpful but privacy
eroding The combination of convenience and
lack of apparent harm lulls us into
privacy-eroding habits
How Does Legislation Affect Digital
Footprints
Article 12 of the Universal Declaration of Human Rights, and Article 8 of the
European Convention for the Protection of Human Rights and
Fundamental Freedoms both refer to the individual's right to respect for
their privacy or private life, but there is no privacy or data protection law
that applies everywhere in the world: no single set of data processing rules
that covers all Internet services and users.
Since the Internet does
not respect national
boundaries, we need to
find ways of increasing
the consistency of legal
protection, while
respecting national and
cultural difference
Some countries and regions, such as Europe, take a
rights-based approach towards data protection and privacy.
Others, even if they do not take a rights-based approach,
have adopted a comprehensive approach to privacy. Yet,
others, such as the United States, rely on more
industry-specific laws, self-regulated best practice and codes
of conduct. Then, there are the countries that have no privacy
laws. These differences all increase the challenge of bridging
the gap between country-specific laws and the frontier-less
nature of the Internet. To enable cross-border flows while
protecting privacy, a number of groups of countries have
reached binding or non-binding agreements. Click the image
to view a list of such agreements.