Gender bias results when one gender is treated less
favourably than the other, often referred to as sexism
and it has a range of consequences including:
Scientifically misleading
Upholding stereotypical assumptions
Validating sex discrimination
Alpha bias - this occurs when the differences between men and
women are exaggerated. Therefore, stereotypically male and
female characteristics may be emphasised.
Beta bias -this occurs when the differences between men and women
are minimised. This often happens when findings obtained from men
are applied to women without additional validation.
Androcentrism - taking male thinking/behavior as normal,
regarding female thinking/behavior as deviant, inferior,
abnormal, ‘other’ when it is different.
Positive Consequences of Gender Bias
Alpha Bias: Has led to some theorists (Gilligan) to assert the worth and valuation ‘feminine qualities’. •
Has led to healthy criticism of cultural values that praise certain ‘male’ qualities such as aggression and
individualism as desirable, adaptive and universal.
Beta Bias: Makes people see men and
women as the same, which has led to equal
treatment in legal terms and equal access
to, for example, education and employment.
Negative Consequences of Gender Bias
Alpha Bias: • Focus on differences between genders leads to
the implication of similarity WITHIN genders, thus this ignores
the many ways women differ from each other. • Can sustain
prejudices and stereotypes.
Beta Bias: • Draws attention away from the differences
in power between men and women. • Is considered as
an egalitarian approach but it results in major
misrepresentations of both genders.
Consequences of Gender Bias
Kitzinger (1998) argue that questions about
sex differences aren’t just scientific questions
– they’re also political (women have same
rights as men). So gender differences
distorted to maintain the status quo of male
power.
Women kept out of male-dominant universities.
Women were oppressed.
Women stereotypes (Bowlby)
culture
Culture can be described as all the knowledge and values shared by a society.
Cultures may differ from one another in many ways, so that the findings of psychological research
conducted in one culture may not apply directly to another.
people are affected by a range of factors that are specific to the cultural group in which they developed
and within which they live. Psychologists should always attempt to account for the ways in which
culture affects thinking and behavior.
consequences
Psychologists may overlook the importance of cultural diversity in understanding human behavior,
resulting in theories that are scientifically inadequate.
They may also privilege their own worldview over those
that emerge from other cultures, leading to research that
either intentionally or unintentionally supports racist and
discriminatory practices in the real world.
Emics
An emic construct is one that is applied to only in one cultural group, so they vary from place to place
(differences between cultures).
An emic approach refers to the investigation of a culture from within the culture itself. This means that
research of European society from a European perspective is emic, and African society by African
researchers in Africa is also emic.
An emic approach is more likely to have ecological validity as the findings are less likely to be distorted
or caused by a mismatch between the cultures of the researchers and the culture being investigated.
Culture bias can occur when a researcher assumes that an emic construct (behavior specific to a single
culture) is actually an etic (behavior universal to all cultures).
Ethnocentrism
Ethnocentrism occurs when a researcher assumes that their own
culturally specific practices or ideas are ‘natural’ or ‘right’. The
individual uses their own ethnic group to evaluate and make
judgments about other individuals from other ethnic groups.
Cultural Relativism
Cultural relativism is the principle of regarding the beliefs, values, and
practices of a culture from the viewpoint of that culture itself.
The principle is sometimes practiced to avoid cultural bias in
research, as well as to avoid judging another culture by the
standards of one's own culture. For this reason, cultural relativism
has been considered an attempt to avoid ethnocentrism.