16334148
Description
Mind Map by Paige Snowling, updated more than 1 year ago
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Created by Paige Snowling
about 6 years ago
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The Marketing Mix
- 4 p`s of marketing
- There are four
elements to marketing
- Product
- The firm must first identify
customers` needs or wants.
Then it needs to come up
with a product that will
fufill these wants or needs
- The firm must first identify
customers` needs or wants.
Then it needs to come up
with a product that will
fufill these wants or needs
- Price
- The price must be one that the
customerthinks is good value for
money
- The price must be one that the
customerthinks is good value for
money
- Promotion
- The product must be promoted so
that potential customers are
aware that it exists
- The product must be promoted so
that potential customers are
aware that it exists
- Place
- The product must be sold in
a place that customers find
convenient. Place can also
refer to the channel of
distribution it is sold through
- The product must be sold in
a place that customers find
convenient. Place can also
refer to the channel of
distribution it is sold through
- Product
- Depending on the situation some
elements of the marketing mix may
be more important than others
- Customers needs and wants
change over time
- There are four
elements to marketing
- marketing is about coming
up with a product that
people need or want
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