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16389158
Fundraising
Description
the act of raising money for the funding of work carried out by a charity by asking for it Source: http://www.institute-of-fundraising.org.uk/guidance/five-minute-fundraiser/#!prettyPhoto
No tags specified
fundraising
trusts and foundations
techniques
fundraising
Mind Map by
Matatia Chetrit
, updated more than 1 year ago
More
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Created by
Milly Kay
over 9 years ago
Copied by
Matatia Chetrit
almost 6 years ago
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Resource summary
Fundraising
TARGET RIGHT AUDIENCES WITH THE RIGHT MESSAGE
Techniques
Trusts and Foundations
Trustees or Group of funders
Set up by
Private individuals
Major donar
An individual that can donate an amount that makes a large impact to the charities work
perseverance and patience
What is their MOTIVATION
Legacy funding
Leaving gift in your will
Donors like to see values of the charity
Look for long term charities that will be living up to expectations
Would l ike to hear more about the BIG PICTURE behind the charity's long term ambitions
The WHY!!! behind the charity
TALK POSITIVES RATHER THAN NEGATIVES
Pledges are not definite
Pecuniary Legacy
Donation of set amount
Looses value over time
Residual Legacy
% of what is left
Retains value over time
Long term funding for charities
MD = Average annual donation x 20 or 25
Solicitation process
Identify and Research
Plan
Engage
Ask
Stewardship
project info, weekly emails, annual report
Why donate?
event invites, board, commitee,visits, meetings
portfolio
Accurate data
Ethics of controversial donors
National lottery
Family trusts
Distribution of personal donations
Sainsburys family trust
Companies
Distribute donations from company profit
Santander foundation
Shell Foundation
Livery company funds
Supports close to their memebership
Community foundation
Endowment pots
Local area
Letters
Proposals
Grants
Professional donars
Donate money
inves funds: make donations on the interest
Criteria is different for every trust or foundation so apply to each individually
Eligability?
Educaction
Local project
Particular size
Familiar charities
Direct Marketing
Large groups
One off donations
Continual donation
Types
Email
SMS
Letter through door
door drops
Telephone call
Appeal in news paper
inserts in magazines
online appeal
Radio
TV
Legacy Funding
Specialist solicitors
Will advice
Support for members
Annual legacy conference
annual fund membership
special appeals
Static Funding and Collection
Leaving tin at a shop
Face to face fundraising
Street bucket collection
poditioning of fundraisers dependant on target
Door to door
Look for long term charities that will be living up to expectations
Gather a sense of numbers who would be interested in leaving a legacy
Pledges are not definite
ultimate aim
gift to charity
Target donars
profitable and personal relationship
recruitment
engagement/re-engage
long term returns are high
life time value of donors
£, projects, how it will be used
segment into groups to increase chance of donations
recencey frequency and value tool
can measure response
analyse response to create higher sucess
can generate lots of info on the donors over the years
time, planning and good data base, accuracy
age, gender, how &why, types of interest
generic or specific
feedback to suit
THEME, SLOGAN, LOGO
COPY WRITING DESIGN AND PRODUCTION
COSTLY
NO GUARANTEE
Corporate fundraising
PARTNERSHIP = WIN WIN BASES
can rais funds and profile of organisation
Charity of the year
Match funding
Sponser events
cause related marketing
Gifts in kind
Free advice
Legal
Financial
Specialist solicitors
Take care with VAT
Increasing company sales
Brand differation
Enhancing brand image
Improved employee recruitment
Shared values with target markets
Moral and retention
Enhanced government relations
Branded company bases
Reaches new customer segments
linking with communities
Improving goodwill
Variety of options and motivations
direct donation
Staff
Payroll Giving
Give as you earn
Office donations
Volunteering
Pro bono gift
Collecting funds in shops
Selling merchandise
Discretionary addition to bill
cause related marketing project
PUBLICITY
New supporters
More income
Shares
sponsor events etc
Goods or products
Gift in kind
Projects
scholarship
items
minibus
What are companies worried about
What are your objectives?
raise funds
Increase brand awareness
Find new doors
FITTING TOGETHER
VALUES
BRAND
OBJECTIVES
STRUCTURES
SIZE
ETHICS!
ETHICS POLICY
Opportunity to influence change
How donation will be used in terms of economic benefot
Community fundraising
Events
New individual donars
Gives donor, volunteers etc recognition for their support
Volunteers
recruitment
Work and time scale
Planning skills
think ahead
diplomatic
enjoy working with people
motivation?
private/public
themes
Gala
Villiage fairs
Bake sale
Sporting
Fun runs
Challenge events
3 peaks challenge
Tough Mudder
3rd party event
Triathelon
marathon
3rd party event
dragon boat races
Cultural
musical
live music
religious
Christmas carol concerts
parties
Ball
cocktail party
product launch parties
planning
smart objective
cost/benefit
budget
3 quotes
how to raise funds
additional costs
calculate break even point
tax
time scales
commitees
Gantt chart
risk assessment
bad weather
public transport failure
power failure
lack of safety equipment
helps having a back up plan
guests
venue
materials needed
clear directions to volunteers
evaluation phase
monitor objectives
thank yous
feedback forms
Raise awareness, profile and funds. EDUCATE, networking
validity and reliability
schools
Clubs
Rotary clubs
Professional Networks
Volunteering
Pub Quiz
Sponsoring individuals in a community doing an event
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