16528011
Description
Mind Map by Edward Perez, updated more than 1 year ago
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Created by Edward Perez
almost 6 years ago
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74. Anecdotes Persuade More Than Data
- Anecdotes can be used in stories to invoke empathy which triggers an emotional reaction.
- People process data and feelings with emotional reactions. Information will be processed deeply and remembered longer if it has an emotional hook.
- Watch how powerful ancedotes can be when telling a story.
- Usborne, Nick. “You Can Sell the Power of Stories with Simple Anecdotes.” YouTube, 4 Mar. 2017,
www.youtube.com/watch?v=e8UFFqwSq7g.
- Usborne, Nick. “You Can Sell the Power of Stories with Simple Anecdotes.” YouTube, 4 Mar. 2017,
www.youtube.com/watch?v=e8UFFqwSq7g.
- Watch how powerful ancedotes can be when telling a story.
- People process data and feelings with emotional reactions. Information will be processed deeply and remembered longer if it has an emotional hook.
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