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Marktforschung & Statistik

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Mind Map on Marktforschung & Statistik, created by splitty_17 on 17/11/2014.
splitty_17
Mind Map by splitty_17, updated more than 1 year ago
splitty_17
Created by splitty_17 over 9 years ago
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Resource summary

Marktforschung & Statistik
  1. Untersuchungsbereiche
    1. Marktanalyse
      1. Imageforschung
        1. Marketingforschung
          1. Trend-Branche-Motivforschung
          2. Qualitative & Quantitativ
            1. - Vorlieben / Verhalten / Evt
              1. Kennzahlen / "Nasenzahl"
              2. Methoden
                1. Primärforschung
                  1. Befragung / Experimente / PzuP
                    1. Persönlich / Telefonisch / Schriftlich / Online (E) oder Gruppen
                  2. Sekundärforschung
                    1. Interne Quellen / Externe Quellen
                      1. Reklamationen / Kundensupport / CRM
                  3. Fragearten
                    1. Offen / Geschlossene / Alternative / Seletive
                      1. Kontroll / Filter / Text
                      2. Ziegruppe
                        1. Graphisch / Marktspezifisch / Beragungspezifisch
                        2. Forschungsprozess
                          1. 1. Primäre Info Beschaffung / 2. Aufarbeitung / Umsetzung
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