GROUP 2 - Design Thinking

Bootcamp bootleg - Design Thinking
1. Mindsets
  1. Show Don't Tell
    1. Use impactful and meaningful ways to illustrate your story
  2. Focus on human values
    1. Empathy and feedback from the users
  3. Craft Clarity
    1. Coherent STRUCTURE WILL MAKE YOUR MESSAGE CLEAR AND MAY inspire others
  4. Embrace Experimentation
    1. We build to think and learn. WE LEARN FOR MISTAKES AND ACKNOWLEDGE SUCCESS IN TRIUMPH
  5. Be Mindful Of Process
    1. KNOW HOW THE PROCESS WORKS, what methods are used in each stage and what goals you have
  6. Bias Toward Action
    1. It's more about doing than thinking, always build towards a goal or a mindset
  7. Radical Collaboration
    1. PEOPLE WITH DIFFERENT VIEWS CAN MAKE BREAKTHROUGHS AND GIVE SOLUTIONS NEVER CONSIDERED, from the diversity
2. Modes, THESE ARE SECUENTIAL
  1. empathize
    1. Empathy is the foundation of a human-centered design process, Experience what your user experiences.
      1. TRY TO THINK "TRY TO THINK FROM THEIR PERSPECTIVE" AND A WAY TO SOLVE THEIR PROBLEM
  2. define
    1. AFTER THE EMPATHIZE MODE, YOU USE WHAT YOU LEARNED FROM THE USERS POINT OF VIEW AND TRY TO ADDRESS THE PROBLEM IN A WAY TO SOLVE MOST OF THEIR CONCERNS
  3. Ideate
    1. AFTER DEFINING THE PROBLEM, TRY TO BRAINSTORM FOR A WIDE RANGE OF SOLUTIONS FOR EACH PROBLEM, AFTERWARD WE WILL REFINE OR DISCARD OUR OPTIONS
  4. prototype
    1. BUILD A PROTOTYPE FOR THE SOLUTION, WE USE THE PROTOTYPE TO TEST AND LEARN FROM THE SOLUTION
      1. DID IT SOLVE THE PROBLEM?
      2. HOW LONG DID IT TOOK?
      3. WAS IT THE MOST EFFECTIVE WAY TO SOLVE IT?
      4. DID IT CREATE ANY OTHER PROBLEMS OR FIXED MORE THAN ONE PROBLEM?
  5. test
    1. WE USE TEST RUNS TO GAIN FEEDBACK FROM USERS THAT INTERACT WITH OUT PROTOTYPES, TO REFINE OUR SOLUTIONS AND TO POLISH OUR PROTOTYPES. MULTIPLE ITERATIONS MAY OCCUR.
3. Methods, THESE ARE CHOICES AND NOT NECESSARILY LINEAR
  1. assume a beginner’s mindset
    1. You can approach a design challenge with fresh eyes. Don't Judge, Question everything, Be Curious, Find Patterns
  2. What? | How? | Why?
    1. START WITH WHAT - WHAT ARE THEY DOING. THEN ASK HOW ARE THEY DOING IT. FINALIZE WITH WHY WHERE THEY DOING THAT
      1. YOU GAIN DEEPER LEVELS OF UNDERSTANDING THE USERS ACTIONS
  3. user camera study
    1. USING THE POINT OF VIEW OF A USER CAN BE INVALUABLE, YOU GAIN INSIGHT OF THE ENVIRONMENT AND HOW DECISION IMPACT THE USER
  4. Interview Preparation
    1. WHILE TIME IS LIMITED AN INTERVIEW WILL GIVE CONCISE ANSWERS AND PRECISE INFORMATION
  5. extreme users
    1. DETERMINING WHICH ARE THE "VETERAN" OR MORE EXPERIENCED USERS, THEY WILL PROVIDE THE MOST RELIABLE INFORMATION AND A GREAT INSIGHT
  6. Analogous Empathy
    1. TRY TO FIND SIMILARITIES IN THE ACTIVITIES YOUR USER DOES, AND THE ONES YOU KNOW, IT'S EASIER TO UNDERSTAND EACH OTHER WHEN SHARING SOME VIEWS
  7. Story Share-and-Capture
    1. AS A MEMBER OF A TEAM, YOU ARE NOT LIMITED TO YOUR OWN EXPERIENCE, THE OTHER MEMBERS CAN PROVIDE ANOTHER SOLUTIONS OR SOME FEEDBACK ON YOUR OWN, SHARING THE WORK AND PROVIDING A BETTER SOLUTION
  8. Saturate and Group
    1. ORGANIZE WHAT INFORMATION YOU HAVE GATHERED AND GROUP IT SO YOU CAN PIECE TOGETHER A BETTER SOLUTION
  9. Composite Character Profile
    1. USING A PROFILE WILL GRANT YOU INFORMATION OF KEY POINTS IMMEDIATELY, PRECISE INFORMATION
  10. Powers of Ten
    1. A METHOD THAT WILL ALLOW YOU TO SEE THE LARGER CONTEXT THAT GOES INTO THE SMALLER SOLUTIONS OR DECISIONS
  11. 2x2 Matrix
    1. WILL ALLOW THE RAPID COMPARISON OF DATA OR SOLUTIONS AND HOW THEY DIFFER FROM EACH OTHER
  12. Impose Constraints
    1. WHILE GETTING CREATIVE WILL GIVE YOU A LOT OF POTENCIAL SOLUTIONS, ADDING CONSTRAINTS WILL GIVE YOU THE MORE REALISTIC OPTIONS AND THE ONE THAT CAN BE ACHIEVED
  13. User-Driven Prototyping
    1. AS MENTIONED THE CONSTANT NEW ITERARIONS PROVIDED BY THE USER FEEDBACK WILL HELP IMPROVE AND REFINE YOUR SOLUTIONS
  14. Feedback Capture Grid
    1. WILL ALLOW THE RAPID COMPARISON OF FEEDBACK AND HOW THEY DIFFER FROM EACH OTHER
  15. I Like, I Wish, What If
    1. THIS METHOD WILL LET YOU IF YOU ARE GOING IN THE RIGHT DIRECTION OR IF NEEDED A CHANGE OF APPROACH IS NEEDED
Design Thinking for Communications Professionals
1. What's?
  1. To solve real-world issues employs
    1. Experimentation
    2. Prototyping
    3. Empathy
    4. Ideation
  2. Is Iterative
  3. Work HORIZONTALLY across an organization
  4. It’s a human-centric, holistic
  5. Is a state of mind
2. Solutions
  1. Relevance: Value Redefinition
  2. Standardization: Humanization
  3. Growth: Storytelling
3. The five-step process
  1. TESTING THE SOLUTION
  2. PROTOTYPING SOLUTIONS
  3. BRAINSTORMING SOLUTIONS
  4. DEFINING THE PROBLEM
  5. UNDERSTANDING & EMPATHY
4. Storytelling
  1. Are remarkably durable strategies and tactics can be disrupted by competitors
  2. Great way for shape and share a company’s true values
5. Principles
  1. Is action-oriented
  2. Supports change
  3. Focuses on the human
  4. Develops foresight
  5. s dynamic and iterative
  6. Promotes empathy
  7. Reduces risks
  8. Creates shared meaning
  9. Relies on an adaptable process
  10. Combines logic and creativity
6. Great Tips
  1. Make it Visual & Engaging
  2. Make it Structured
  3. Make it Collaborative
  4. Make it Human
  5. Make it Real(ish)
  6. Make it Tangible & Performative
7. Advantages
  1. Oblige to focus on humans and their needs
  2. It is based on creativity and logic
  3. It’s crazy collaborative.
  4. Has a focus on learning by doing
An Introduction to Design Thinking - Process Guide
1. Ideate
  1. Transition to Prototype
    1. Carry the two or three ideas that receive the most votes forward into prototyping
  2. How to ideate?
    1. Bodystorming
    2. Mindmap
    3. Sketching
    4. Adding constraints
    5. surround yourself with inspiring related materials
    6. Embracing misunderstanding
  3. Why ideate?
    1. Transition from identifying problems to creating solutions
    2. Widest possible range of ideas from which you can select best solution
  4. What is ideate mode?
    1. Process of “going wide” in terms of concepts and outcomes
2. Define
  1. Transition to Ideate
    1. Brainstorm topics from your problem statement
  2. How to define?
    1. Synthesize and select a limited set of important needs to address
  3. Why define?
    1. Your POV defines the right challenge to address
  4. What is define mode?
    1. Define the challenge you are taking on
3. Empathize
  1. Transition to Define
    1. All processes you heard and saw
  2. How to empathize?
    1. Watch & listen
      1. Ask them to speak their mind during the task
  3. Why empathize?
    1. To get clues
      1. To create innovative solutions
  4. What is empathize mode?
    1. Effort to understand people
4. Test
  1. Iteration and making the process your own
    1. You move from working on the broad concept
  2. How to test?
    1. Ask users to compare
  3. Why test?
    1. To refine prototypes and solutions.
  4. What is test mode?
    1. Solicit feedback about the prototypes you have created
5. Prototype
  1. Transition to Test
    1. carefully think about how to test
  2. How to prototype?
    1. Build with the user in mind
  3. Why prototype?
    1. To manage the solution-building process.
  4. What is prototype mode?
    1. Intended to answer questions that get you closer to your final solution

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GROUP 2 - Design Thinking

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	Created by Luis Mauricio Falla Guiulfo over 5 years ago

	Copied by Luis Mauricio Falla Guiulfo over 5 years ago