null
US
Sign In
Sign Up for Free
Sign Up
We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our
terms and conditions
for more information.
Next up
Copy and Edit
You need to log in to complete this action!
Register for Free
18280118
Authenticity and Intimacy in Marketing
Description
Mind Map on Authenticity and Intimacy in Marketing, created by joy peh on 28/05/2019.
Mind Map by
joy peh
, updated more than 1 year ago
More
Less
Created by
joy peh
about 5 years ago
5
0
0
Resource summary
Authenticity and Intimacy in Marketing
Self-awareness and self-disclosure
Annotations:
A new form of content marketing?
2/ (entity) strengths and weaknesses
No defensiveness or self-aggrandisement
PR
Site, blog
3/ (entity) goals and aspirations
Site, blog
4/ (entity) stand on issues and values (likes and dislikes)
PR, CSR, campaigns
Communicate: what is expected of (entity) and how is (entity) choosing to respond?
Relational orientation (leader-and-follower)
Guidance towards good objectives + emphasis on follower development
Annotations:
e.g. approval and acceptance, embracing real, authentic self
12-19 years
Bodily appearance and physical attractiveness
Approval and acceptance
Gender role conformity
Individuation
Autonomy
19-35 years
Formulating and committing to an adult identity
High risk of isolation
Life transitions for young adults
1/ (entity) personal history or key trigger events
Annotations:
family influences, role models, early life challenges, educational and work experiences
Cadence
regular and dependable event
beyond "working hours"
process of self disclosure
Unbiased processing
Choiceful Behaviour
self-disclosure
sincerity and truthfulness
Relational orientation
Show full summary
Hide full summary
Want to create your own
Mind Maps
for
free
with GoConqr?
Learn more
.
Similar
Tectonic Hazards flashcards
katiehumphrey
A Level: English language and literature techniques = Lexis
Jessica 'JessieB
English Speech Analysis Terminology
Fionnghuala Malone
Sociology- Family and Households Flashcards
Heloise Tudor
Practice For First Certificate Grammar I
Alice McClean
FCE Practice Fill In The Blank
Christine Sang
Hitler's Chancellorship
c7jeremy
MATTERS OF LIFE AND DEATH - UNIT 1, SECTION 2 - RELIGIOUS STUDIES GCSE EDEXCEL
Khadijah Mohammed
AQA A2 Biology Unit 4: Populations
Charlotte Lloyd
Bay of Pigs Invasion : April 1961
Alina A
2PR101 1.test - 3. část
Nikola Truong
Browse Library