187987
Description
Mind Map by james.bowditch, updated more than 1 year ago
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Created by james.bowditch
about 11 years ago
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The Extended Marketing Mix
- People
- Physical evidence
- Process Management
- Co-ordinated approach
- Characteristics/implications
- Customer Satisfaction and Effective Competition
- Compatible and Co-ordinated
- Service Quality
- Target Market
- Tactical Competitive Activities- people asset
- Compatible and Co-ordinated
- Impact of other elements of the marketing mix
- Relationship Marketing
- Customer Retention
- Customer Defection
- Relationship Management
- B2C
- B2B
- KAM
- Internal Marketing
- KAM
- B2C
- CRM
- What is CRM?
- CRM is not
- Developments in CRM
- Loyalty Cards
- Customer Community
- What is CRM?
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