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3.1 Why does a business seek international markets?
Description
Topic 1 of A2 Business Studies Edexcel Course
Mind Map by
charleslaw.law
, updated more than 1 year ago
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charleslaw.law
over 9 years ago
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Resource summary
3.1 Why does a business seek international markets?
Push Factors
Saturated Domestic Market
Fierce Competition in the domestic Market
Competition from Imports
Product declining or mature stage of PLC
Pull Factors
Potential For Increased sales and profits
Economies of Scale
Risk Spreading
Global Sourcing
Increasing trade Liberalisation
Expending Trade Blocs
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