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19566960
Building The Omni channel - A White Paper
Description
A mind map to base a white paper on solving the problem of how static and unintuitive IVR and self service systems create frustrating customer journeys
No tags specified
customer journeys
customer experience
contact centres
technology
Mind Map by
Andy Betts
, updated more than 1 year ago
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Created by
Andy Betts
about 5 years ago
27
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0
Resource summary
Building The Omni channel - A White Paper
The multi-channel Problem
50% of calls going to the wrong endpoints
High transfer rate of calls
Calls waiting transferred and waiting
Decrease in contact centre productivity
Increased agent churn
Increased costs of training
Decreased business knowledge and expertise
Poor agent % utilisation
IVR options are static and unintuitive
No business or customer context
No focus on high value $ transactions
Call flows are fixed and not dynamic
Require to be designed recorded tested and built
Tend to be in place for long periods
Information Repeated
Customers & Agents frustrated
Management of multiple 1300/1800 entry points
Numbers and IVR options used for differentiation
Customer behaviour based on selection experience
Customers not identified
Purpose for call not determined
Omnichannel - The Opportunity
Create the DATA lake
Master data management
Single View Customer
Customer Relationship Management
Requests
Single Version of truth
Automation Processes to clean data
DB Framework and Topology
Magnificent Inputs
Voice
Mobile
1300 / 1800 number
SMS
Web Channel
E-mail
Video
Chat
Social Media
Salesforce
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