19621590
Description
Mind Map by Jonathan Rowe, updated more than 1 year ago
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Created by Jonathan Rowe
almost 5 years ago
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Homogenization
- Majority in English
- Western cultural perspective
- Cultural homogenization = spreading Western values
- Capitalist world view
- Patriarchal ideology
- Secular ideas
- Increased individualism
- Capitalist world view
- Products like MS Word
- Geared to US English
- Assumptions about style, dates
- Assumptions about style, dates
- Geared to US English
- Advertising
- Ideas about norms, eg focus on sports
- Sexualisation of women
- Importance of money
- Ideas about norms, eg focus on sports
- Antisocial behaviour online reflects Western norms
- Privacy
- Racism
- Harrassment
- Privacy
- Unregulated compared to local cultures
- Middle East resists Western liberalism
- Middle East resists Western liberalism
- Digital companies forced to adapt to local practices
- Croteau & Hoynes (1997)
- People resist US media
- Use internet to promote local language/culture
- Blogs
- Blogs
- Indigenous peoples protect way of life
- Tribalnet
- Tribalnet
- Use internet to promote local language/culture
- GLOCALISATION
- Croteau & Hoynes (1997)
- Cultural homogenization = spreading Western values
- 873M users in 2015
- 705M Chinese
- 257M Spanish
- 168M Arabic
- Western cultural perspective
- CULTURAL DEFENCE
- Sreberni Mohammadi (1996)
- Simple image of Western domination is exaggerated
- Ignores complexity
- Antony Giddens (1991)
- "Reverse Colonization"
- e.g. 'Mexicanisation' of California
- Mexican food/music
- Mexican food/music
- e.g. 'Mexicanisation' of California
- "Reverse Colonization"
- Antony Giddens (1991)
- Ignores complexity
- Simple image of Western domination is exaggerated
- Use of internet by religious groups
- ISIS
- ISIS
- Sreberni Mohammadi (1996)
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