1973496
Description
Mind Map by charlotteupham, updated more than 1 year ago
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Created by charlotteupham
almost 10 years ago
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Bower and Springston (1970)
- Aim
- To test the effects of
chunking
- To test the effects of
chunking
- Method
- Two groups of participants
- Control group was presented with
letters like FB, IPH, DTW, AIB and M
- Experimental group: same letters, but
grouped differently: FBI, PHD, CIA, IBM
- Experimental group: same letters, but
grouped differently: FBI, PHD, CIA, IBM
- Control group was presented with
letters like FB, IPH, DTW, AIB and M
- Two groups of participants
- Results
- Experimental group recalled
more letters than the control
group
- Experimental group recalled
more letters than the control
group
- Conclusion
- Chunking increases the capacity of the
short-term memory. When the letters
are arranged, we already know what it
stands for i.e. FBI - Federal Bureau of
Investigation
- It is already stored in our long-term memory
- It is already stored in our long-term memory
- Chunking increases the capacity of the
short-term memory. When the letters
are arranged, we already know what it
stands for i.e. FBI - Federal Bureau of
Investigation
- Evaluation
- Easy to replicate because of lab setting
- Researchers can gather
quantitive date - easily
analysed
- Researchers can gather
quantitive date - easily
analysed
- Artificial setting - lacks ecological
validity because the results aren't
generated in a daily life situation
- Easy to replicate because of lab setting
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