chapter 2

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GCSE ICT (business aims and objectives) Mind Map on chapter 2, created by kieran_hort11 on 12/09/2013.
kieran_hort11
Mind Map by kieran_hort11, updated more than 1 year ago
kieran_hort11
Created by kieran_hort11 about 11 years ago
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chapter 2
  1. what are aims?
    1. an aim is what a company wants to achive
    2. what are objectives?
      1. an aim is a measurable aim e.g. when, where, how ?
      2. what is maximising profit ?
        1. maximising profit is a process that companies undergo to determine the best output and price levels in order to maximize its return
        2. what is maximising market share ?
          1. maximising market share is cutting cost to get more customers to become the biggest market share, this can be also be done through advertisement
          2. what is survival ?
            1. survival is keeping a business going through hard times such as recession
            2. what is breaking even ?
              1. breaking even is when your not earning money but your not loosing money either.
              2. what is market growth ?
                1. market growth is to become a bigger and better company
                2. what are financial aims ?
                  1. financial aims are aims for a company e.g. to become company of the year.
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